Fiat at the 2011 Bologna Motor Show
New Fiat Panda
Fiat Punto 2012
Awarded the 5-star Euro NCAP
New AWD (All Wheel Drive) version
Lounge, the top of the range trim level
Nation Limited Edition
TwinAir with “by Abarth” pack
“500C by Gucci”
Fiat Sedici MY 2012
Fiat Qubo Trekking and “Nitro” kit
Fiat is taking part in the 2011 Motor Show with an appealing stand that emphasises the brand’s unique position on the international motoring stage. Dominated by white and marked by essential lines and an attentive play of technological references, the stand in Bologna is the ideal setting to admire both major national premieres and tested models of the wide Fiat range up close.
The undisputed star of the stand is the new Panda, consistent evolution of a successful city car that in its 31-year history has always been a synonym of functional design, manoeuvrability, space, reliability and comfort. To emphasise the strong bond with the first generation of the model, a Fiat Panda of the 1980s surrounded by 5 vehicles of the new model that represent a significant sample of the range in terms of colours, optional extras and accessories is on display in Bologna.
Starting from the concept that every one of us has different requirements, the new Panda makes maximum use of the interior space, minimising the obstructions.
Although continuing to be a very compact car, the Panda has grown just a few centimetres to ensure the attainment of the highest standards of safety and improve the generous level of passenger room and capacity of the boot still further. With a length of 365 centimetres, a width of 164 and a height of 155, the new Panda can comfortably accommodate up to five people and is equipped with one of the roomiest luggage compartments in its segment. In addition, modularity is enhanced by numerous storage compartments and a wide array of front and rear seat configurations.
Besides, every one of us has our own lifestyle, a personal relationship with our own objects, our own way of distributing them in space. And of finding them. So in this sense the new model is a place to fill in an entirely personal way, but at the same time it is a place that you are glad to share with others.
On the subject of engines, the Panda range has been expanded with the TwinAir twin-cylinder engines: the 85 HP Turbo and the new 65 HP aspirated engine, with even lower fuel consumption. At its launch, the new model will be available with front-wheel drive – and later the Panda 4×4 will make its debut – and will offer a range made up of: 4 engines (85 HP 0.9 TwinAir Turbo, 65 HP 0.9 Aspirated TwinAir (unavailable in Italy), 69 HP 1.2 Fire and 75 HP 1.3 MultiJet II), 3 trim levels, 10 body colours, 3 interiors, 2 hub caps and 2 14″ and 15″ alloy wheels for a total of over 600 combinations.
The new contents include the “Blue&Me TomTom LIVE” that combines the advantages of an infotainment system which is integrated and connected with those of a portable navigation system, opening the doors to connectivity. Already from its first year of life, an innovative optional braking system will become available. It can detect an obstacle present nearby and automatically brake at speeds slower than 30 km/h.
The Bologna Motor Show is also the ideal opportunity for discovering the new Punto 2012. It is an important product innovation for the model that will allow it to remain among the European best sellers also in 2012.
Also making their debut along with the aesthetic changes will be the two-cylinder 85 HP TwinAir engine – named “International Engine of the Year 2011” – which proves that the model is a perfect balance between eco-friendliness (98 g/km CO2) and driving pleasure (85 HP at 5,500 rpm and a torque of 145 Nm at 2,000 rpm).
As for the 500 model, the TwinAir name on the Fiat Punto 2012 will indicate not only the revolutionary two-cylinder engine, but also a new trim level with a unique and recognisable look on display in the stand area, which is marked by the exclusive shade of Verde Lime combined with the glossy black “pianoblack” roof.
A Punto 2012 equipped with the evolution of the 85 HP 16V 1.3 MultiJet is also on display beside this special version. With the introduction of two new technologies (Intelligent Alternator and Intelligent Flow), it can reach the record level of 90 g/km CO2.
Finally, a show car that combines highly recognisable elements, such as the exclusive opaque yellow colour, with the performance of the 135 HP MultiAir turbo engine will be on display together with these two versions that will be introduced to the market in early 2012.
The Bologna stand certainly would not be complete without the Fiat 500 and Fiat Freemont, two cars that ideally represent the new journey begun by the Fiat brand with the alliance between the Fiat and Chrysler Groups.
A journey full of colour, simplicity and ingenious solutions that involves many people around the world and brings two apparently remote industrial cultures closer together. It is enough to observe these two cars to discover how often opposites can come together and blend beautifully: small/large, aesthetic/practical, emotional/rational… 500/Freemont.
So if the Fiat 500 is the car that crossed the ocean from Europe to go to America, becoming a style icon and one of the symbols of the new industrial alliance, Freemont made the reverse journey: from America to Europe, where it “obtained citizenship” with the contribution of Fiat technology and style. And that’s not all.
The 500 embodies Italian DNA: the values of style, charm and ingenuity for which the brand is recognised worldwide, as the success of this model in all the markets where it has been launched also demonstrates. The Fiat Freemont on the other hand has global DNA. It was born in the USA, grew up in Italy and enjoys success in Europe.
The public visiting the Motor Show will be able to admire the latest Fiat 500 innovations – the Nation Limited Edition, the refined 500C by Gucci and the new TwinAir trim level with the “byAbarth” pack – while in an area set up outside it will have the chance to try out a few 500 TwinAirs that ensure the ultimate “fun to drive” feel, low fuel consumption and the lowest level of emissions in the world for a petrol engine (90 g/km with Dualogic robotised gearbox and 92 g/km with manual gearbox), as well as a highly satisfying retro sound reminiscent of the first legendary 500s.
With the prestigious 5-star Euro NCAP and 40 awards it has won internationally to date, the 500 has proven since its launch in July 2007 that it is not merely a super-compact city car, but an authentic platform upon which Fiat is building a whole family of cars with technology and attention to detail worthy of a higher category.
Specifically, the Fiat 500 Nation Limited Edition is the tribute that the brand dedicates to the great countries where the car is sold. With just 500 numbered units made in the saloon version and 500 in the convertible version, the first edition pays homage to the United States, celebrating the arrival of the 500 in North America and the beginning of collaboration with the American pop singer Jennifer Lopez.
The spotlights are also trained on the Fiat Freemont that recently won the prestigious five-star Euro NCAP safety rating. Five stars is the top score that this independent consortium has been awarding since 1997 after testing vehicle safety.
The rating is even more important considering that since 2009 Euro NCAP has adopted a new scheme composed of four areas of assessment, namely Adult Occupant, Child Occupant, Pedestrian Protection and a new area: Safety Assist. Injury avoidance and mitigation functions, such as seat belt reminder, ESP and speed limiter, are also rated. Achieving a five-star rating will become increasingly tougher year by year (2009, 2010-2011, 2012).
The first Fiat vehicle to be produced from its partnership with the Chrysler Group, the Freemont is “All the car you want” because it is equipped with everything you need to go where you want, with whoever you want, and without compromise. This is partly achieved by the new all-wheel drive (AWD) that allows you to control the car in any situation, in total safety.
Two examples of the Fiat Freemont are displayed on the stand. They are equipped with the 170 HP 2.0 MultiJet 2, one with front wheel drive and the other with all-wheel drive (AWD) with 6-speed automatic gearbox, both with 7 standard seats. Moreover, the AWD version is offered with the exclusive Lounge trim level including satellite navigation with 8.4″ touch screen, DVD and rear TV camera, 19″ alloy wheels, automatic three-zone climate control, leather seats, rear parking sensors and Alpine sound system with 6 premium speakers + subwoofer.
The same freedom and flexibility are guaranteed by another two models displayed at the Bologna Motor Show: the Fiat Qubo Trekking with Nitro kit and the Fiat Sedici MY 2012. The first vehicle is marked by the strong “Outdoor” characterisation of its exteriors in addition to the traction control system Traction+ and the new Nitro Kit, developed together with the American company Nitro (world manufacturer of snowboards).
A Fiat Sedici MY 2012 model is also on display next to the Qubo Trekking. It is the versatile car that since its launch in 2006 until today has recorded more than 76,000 registered vehicles, proving to be the best selling compact SUV in Italy. To face up to future challenges and a segment constantly growing, the Fiat Sedici updates with the Model Year 2012, offering certain new exterior and product features, in addition to a significant enrichment of the standard equipment.
Note that all the Fiat products displayed in Bologna are “Air Technologies” ambassadors, the new brand that contains all the low impact technologies able to combine respect for the environment with driving pleasure, and expresses the attitude with which Fiat calls people to experience their cars: with optimism, fun, economy and respect.
From engines to alternative fuel systems, from gearbox and traction management systems to Start&Stop and from the technical solutions designed to improve vehicle dynamic efficiency to the exclusive eco:Drive software that allows drivers to check and correct their driving behaviour with the aim of reducing emissions and saving fuel: these are the thematic areas of “Air Technologies” that translates the Fiat philosophy of converting the needs of the people into concrete solutions immediately available today for all.
Finally, there will be a multimedia workstation in the exhibition area that will let users challenge each other in exciting races driving the new Panda using a smartphone as a joystick. The stand set up at the Bologna show will also introduce visitors to the products of FGA Capital, a finance company specialising in the automotive segment, through illustrative materials and certain dedicated publications.
The finance company operates in Italy (with the Sava and Leasys-Savarent brands) and across Europe with a sole mission: supporting the sales of all Fiat Group Automobiles brand vehicles by offering innovative financial products with high added value services targeted to the dealership network, private customers and companies.
New Fiat Panda
The new Fiat Panda represents the consistent evolution of a successful city car that in its 31-year history has always been a synonym of functional design, manoeuvrability, space, reliability and comfort.
The Panda is all this and something more: a brand rich in strong rational and emotional value, which has won over more than 6.5 million drivers by supplying simple but smart solutions for the real necessities of everyday mobility. Everything is a whole lot easier on board the Panda.
It is easier to move, park, have the right amount of space and modulate it to your liking, feel at ease and relate with others. Important solutions that are expressed in a philosophy of life. What’s more, before being a car the Panda is an idea that has generated another way of experiencing a car in total freedom.
That’s because today as always, whoever chooses a Panda is free from the conventional mould, fashions and classifications. In a sense, you could say that it is an non-conformist car, which from its very first generation was able to astonish with simple yet not obvious solutions.
Indeed, it is precisely its vocation for structural and constructive simplicity that now allows it to further evolve without ever losing its true nature of revolutionary car. Suffice it to say that it was the first car of its segment to bear the prestigious title of “Car of the Year 2004”.
It was the first compact (less than 4 metres in length) to feature a diesel engine (1986) and it was the first to offer both four-wheel drive (1983) and a range of eco-friendly engines designed to limit fuel consumption (the Panda Elettra was introduced in 1990, one of the first electric cars). It was the first 4×4 city car to reach the Everest’s base camp at an altitude of 5,200 metres (2004).
With the third generation, the Panda has reached full maturity, making a further qualitative leap in terms of comfort, technology and safety equipment, and making its appearance with a new, modern and harmonious look. But without giving up that “roguish” and ready-for-anything soul that has always distinguished it.
Starting from the concept that every one of us has different requirements, the new Panda makes maximum use of the interior space, minimising the obstructions. Although continuing to be a very compact car, the Panda has grown just a few centimetres to ensure the attainment of the highest standards of safety and improve the generous level of passenger room and capacity of the boot still further.
With a length of 365 centimetres, a width of 164 and a height of 155, the new Panda can comfortably accommodate up to five people and is equipped with one of the roomiest luggage compartments in its segment. In addition, modularity is enhanced by numerous storage compartments and a wide array of front and rear seat configurations. Besides, every one of us has our own lifestyle, a personal relationship with our own objects, our own way of distributing them in space.
And of finding them. So in this sense the new model is a place to fill in an entirely personal way, but at the same time it is a place that you are glad to share with others.
Once again, Fiat is raising the bar to prove that it is leading the evolution of the super-compact segment, where a large part of history carries its name: from the first 600 to the 500, from the 126 to the first Panda, from the Cinquecento to the Seicento, from the second generation Panda (2003) to the new 500 launched in 2007. There has always been a Fiat city car near the people, and now it is the Panda’s turn once again.
Renewed style in the spirit of functionality
The new Panda has been created drawing inspiration from the most up-to-date trends. It proposes an elegant restyling of the exteriors with smooth and rounded lines on a volume of regular form and of great spatial efficiency. Its front has a strong personality, where the slightly convex bonnet joins with the elegant horizontal grille and the new front headlamps with a rounded shape, underlined by a separate supplementary element with Daytime Running Lights function.
The side view has also been updated, where several distinctive features of the second-generation Fiat Panda have been reinterpreted starting with the third window, now with softened angles in harmony with the softer shape of the exteriors, which creates the effect of an uninterrupted glazed surface up to the vertical rear light clusters.
Smooth, rounded shapes are also found in the strips applied to bumpers and side panels which in addition to paying tribute to the first-generation Fiat Panda also accentuate the look “all-terrain” of model, which is confirmed by the pronounced wheel arches.
Finally, as on the current model, the lower section of the tailgate protrudes with respect to the rear window. Combined with the side line, this gives a distinct impression of a roof panel resting on the bodywork.
The interiors consistently continue the stylistic choices of the exteriors and provide a spacious, functional and comfortable passenger compartment, which can bear comparison with that of higher category cars. It is a well-known fact that flexibility has always been one of the strengths of the Panda, as proven by the split and sliding rear seat and the front passenger seat backrest, which can be folded down to form a table. This equipment, exclusive for the category, combined with the cargo box option for the boot, offers a nearly flat loading area so full use can be made of the entire length of the interior.
The new dashboard has been designed as a practical multifunctional shell containing a large storage “pocket”, just like the first version of the model. The shell is wrapped up in a colourful frame, without interruptions, which serves as a single perimeter to the steering wheel, radio and main controls, and that houses the vents and passenger airbag. Also in this case there is a return to the first generation Panda, where the elements were tightened to the fabric “pouch”, which constituted the main part of the dashboard.
In short, it is a car destined to continuously surprise us owing to its ability to transform itself according to the situation and adapt to the needs of whoever uses it, driver or passenger as the case may be. What’s more, offering original style, advanced technology accessible to everyone, and smart solutions that simplify and improve life on board is in Fiat’s DNA.
Quality and reliability at the highest levels
A project that from the very beginning had a single goal: to improve – in the “evolutionary” sense – a successful model and prove that Fiat is the undisputed leader of the city-car class. For this reason Fiat set its sights on top quality through the entire product development process and its engineering.
To welcome the new Panda, a new production line in the “Giambattista Vico” plant in Pomigliano D’Arco (Naples) was built. It is an advanced industrial showcase that fully applies World Class Manufacturing principles and methods. This is a series of processes implemented in Fiat Group plants and those of its suppliers that are aimed at reducing inefficiencies and at achieving “zero accidents, zero faults, zero stock, zero break-downs” goals.
The operational innovations introduced in the various departments ensure modularity and flexibility that, when combined with the improved ergonomics and assembly operation sequence, have the purpose of optimising construction quality and the model’s reliability.
In detail, the sheet metalwork department contains a production backbone with automatic and flexible lines created for the direct supply of the sub-groups (“zero forklifts” logistics); and the Open Gate for forming the body, made up of 14 robots that simultaneously execute 84 welding points and automatic plating (“hanging line”), that is application of the mobile parts (doors, tailgate and bonnet) to the bodies by using 603 state-of-the-art robots.
The innovations continue at Assembly, where we find the “trim line” with variable height skillet, the “flex decking” for automatic vehicle body fitting and the revolving hooks in various stations of the production backbone.
Finally, in the metrology room a series of gauges and measuring machines check that the parts comply with the design by measuring, for the body for example, about 2000 points for the pre-formed pieces and up to 3000 points for the pressed pieces. Then with the “Meisterbock” and Installability Master equipment it is possible simulate the assembly of all the body and bodywork elements by perfectly analysing all the coupling zones.
In addition to its quality of construction, the new Panda is also distinctive in the care devoted to selecting materials, the matching and choice of colours, and the interior trims. The result is a quality passenger compartment where everything seen and touched is always pleasant to the eye and touch.
Roominess and comfort at the top of the segment
Offered with five doors only and with roominess worthy of a higher segment, the new Panda proves that it is a real super-compact. Its smaller exterior dimensions in relation to its interior volume are an invaluable feature for a car principally intended to be used in urban areas.
But the new Panda is able to do more. In fact it has all the properties of dynamism and comfort that allow it to easily tackle longer and tougher extra urban routes: driving ease, functional and ergonomic layout of controls and furnishings, a large number of storage compartments, and use of seats with “thin” backrests that improve accessibility and comfort for the rear passengers.
Finally, the position of the gear lever in the centre of the dashboard, the raised seat base and the large windows guarantee driver and passengers excellent visibility and mastery of the road.
The driving dynamics are supported by a tried and tested suspension configuration: MacPherson independent wheels up front and interconnected wheels (semi-independent) with a torsion beam in the rear.
Cutting-edge engines and eco-friendly systems
Functional and reliable, the Fiat Panda is a car rich in substance that boasts cutting-edge engines in terms of both performance and fuel consumption and emissions.
Standing out in the range are the brand new two-cylinder engines: the 85 HP 0.9 TwinAir Turbo, named “International Engine of the Year 2011”, and the 65 HP 0.9 Aspirated TwinAir (unavailable in Italy), both equipped with the Start&Stop system as standard , which temporarily cuts out the engine and restarts it in order to reduce fuel consumption and CO2 emissions.
The renewed 69 HP 1.2 Fire completes the range of petrol engines available at the launch.
The engineering excellence of the new Panda continues with the 75 HP 1.3 MultiJet II with Start&Stop supplied as standard. Belonging to the second generation of the MultiJet family, the engine is equipped with faster injectors capable of multiple injections in rapid sequence. Specifically, the system can now perform a main modulated injection of fuel in several distinct phases and anticipate the ones that follow.
The servo valve with balanced plunger of the MultiJet II system enables it to manage up to 8 injections per cycle, offering greater speed, flexibility and precision in the various phases of operation.
Then the bifuel 80 HP 0.9 TwinAir Turbo Natural Power (petrol/methane) and 69 HP 1.2 EasyPower (petrol/LPG) will follow. They are proof of the constant attention Fiat Automobiles focuses on environmental issues through research and development of easily accessible solutions.
In perfect harmony with the eco-friendly spirit, the new Panda also offers the Gear Shift Indicator (GSI), a genuine co-pilot that discreetly prompts drivers to change gear, leading to more efficient use of the engine and to reduce fuel consumption.
A Panda for everybody
At its launch, the new model will be available with front-wheel drive – then the Panda 4×4 will make its debut – and will offer a range made up of: 4 engines, 3 trim levels, 10 body colours, 4 interior environments, 2 hub caps and 2 14″ and 15″ alloy wheels for a total of over 600 combinations.
To ensure the safety of the driver and passengers, the new model has 4 airbags (front and window), ABS complete with BAS (Brake Assist System), front seat belts with pretensioners and load limiter, Isofix attachments for child seats, anti-whiplash front headrests, rear headrests and headlamps with Daytime Running Lights, all supplied as standard.
In addition, the new model offers devices which are exclusive in its category: from the brand new “Blue&Me-TomTom LIVE” and the large transparent electric “Skydome” sun roof to the Hi-Fi system with CD/MP3 player and Dualdrive electric power steering with “City” function as standard.
In particular,to drive in city traffic with total peace of mind the new Panda offers the “Blue&Me TomTom LIVE” device that combines the advantages of an infotainment system which is integrated and connected with those of a portable navigator, opening the doors to connectivity.
“Blue&Me TomTom LIVE” will allow the new Panda customers to use mobile phones and media players in total safety without ever removing their hands from the steering wheel, and provides an absolutely unique and distinctive navigation experience, built into the dashboard and offering the most accurate traffic information updated in real time.
The automatic Dualogic robotised transmission, in combination with the TwinAir engine, will become available after the launch. In addition, already from its first year of life, an innovative optional braking system will become available. It can detect an obstacle present nearby and automatically brake at speeds slower than 30 km/h.
Lots of versions rich in content will then make it possible for every customer to choose their own made-to-measure Panda, and to then add an additional distinctive and personal touch by choosing packs and Lineaccessori articles from a long list of optional extras.
These features make the new Panda a “big” car that, moreover, has a very high product value thanks to the combination of high contents and reduced running costs.
Fiat Punto 2012
The New Punto Model Year 2012 is making its European debut at the Bologna Motor Show. It will go on sale at the beginning of next year across Europe.
The model confirms the aspects that destined the previous editions for success in all the European markets and intensifies the distinguished personality with an important aesthetic change, together with the new exterior colours and the seat upholsteries, not to mention significant technological progress with the introduction of the 85 HP 0.9 TwinAir turbo and the evolution of the 85 HP 1.3 MultiJet.
In detail, on the outside the Punto 2012 model presents a new front distinguished by a bumper entirely painted in the same shade as the body, with the direction indicators positioned alongside the air intake in a single perimeter that surrounds them.
The bumper is incorporated and of the same body colour also at the back of the vehicle. In particular, its shape in relief describes a zone that divides the area dedicated to the number plate from that in which the auxiliary functions of the lights are positioned. Inside, brand-new fabrics upholstering the seats and original inserts of the dashboard that emphasize its stylistic elegance are distinguishable.
The new style innovations of the Punto 2012 are completed with a new design of the 15” alloy wheels and new three metallic bodywork colours: Turquoise, Ruby Red and Graphite Grey. In addition, as for the 500 model, the TwinAir name on the Fiat Punto 2012 will indicate not only the revolutionary two-cylinder engine, but also a new trim level with a unique and recognisable look.
Therefore, with this new 2012 edition Fiat Punto reaffirms the values that have always distinguished the model: the dynamism and elegance of its lines, a perfect synthesis of Italian style and the technological innovation that since its launch has been a winning feature of the car.
The model counts among its records that of being the first car of its class equipped with an advanced infotainment system (Blue&Me) or useful instruments for the customer so he can analyse his driving style in real time (eco:Drive info) and receive tips on how he can reduce environmental impact and optimising fuel consumption. The Fiat Punto also continues to be a constant point of reference when it comes to engine innovation.
They are increasingly livelier and thrifty both with diesel (MultiJet) and petrol (MultiAir) supply, combining innovation with eco-friendliness every single time. Evidence of this lies in the methane or LPG engine, in addition to extending the Start& Stop with Gear Shift Indicator technology to all the Euro 5 engines. This system automatically cuts out the engine and prompts the best gear in order to reduce fuel consumption and emissions by up to 15% for an urban route.
This long tradition of records today is reinforced with the Punto MY 2012 following introduction of new two engineering gems to the range: the 85 HP TwinAir turbo and the evolution of the 85 HP 1.3 MultiJet.
0.9 85 HP TwinAir turbo
The unprecedented TwinAir, which has won numerous awards in the industry – including “International Engine of the year 2011”, “Best New Engine 2011” and “Best Green Engine 2011” – has now been placed on the Segment B top-of-the-range model of Fiat Group Automobiles.
The TwinAir project combines all the most modern technology designed by Fiat Powertrain (MulitAir) with the “downsizing” concept and is manifest in a small, low-weight engine that ensures excellent performance with low fuel consumption. The special engine tuning and its combination with a 6-speed gearbox confers to the car a perfect balance between eco-friendliness (98 g/km CO2) and driving pleasure (85 HP at 5500 rpm of power and 145 Nm at 2000 rpm of torque). The ECO button is also available. With a specific engine control calibration, it reduces fuel consumption to guarantee truly eco-friendly driving.
The Punto Twin Air customer therefore can choose between two driving modes: “normal”, with full engine performance to enhance driving liveliness and vivacity, and “eco” for a driving style more attentive to economy.
1.3 85 HP MultiJet
The 85 HP 1.3 16V MultiJet (with a torque of 200 Nm at 1500 rpm) – already today on the cutting edge thanks to the IRS (Injection Rate Shaping) technology of the MultiJet II and to the special eco turbo-matching of the turbocharger assembly – takes a further step forward with the introduction of two new technologies (Intelligent Alternator and Intelligent Flow) that let it reach the level of 90 g/km of CO2 emissions.
The first technology optimizes the recharging battery strategy during the “engine cut-off” phases, while the second is obtained through an oil pump with variable displacement and optimisation of the cooling circuit. These technologies, together with the use of low-viscosity gearbox oil, make the Punto one of the diesel cars in its segment boasting the best CO2 emissions.
The 2012 range
The Punto 2012 is also revamped in its range structure, made clearer and slimmer, optimally epitomizing the editions currently on the market – the Grande Punto and Punto Evo – with the goal of giving the Punto model only one identity with a single styling and enhancing the winning combination of “style and technology”.
In detail, the range for the Italian market comprises 5 trim levels (Pop, Easy, Lounge Racing and Sport) available on the different engines, plus a dedicated trim level combined with the TwinAir engine, each featuring a different offer of contents with the goal of satisfying different needs.
The Pop trim level represents the entry level, offered as an accessible, essential, simple and functional version. The second trim level (Easy) is the “barycentric” version of the range thanks to its wealth of equipment, and it offers an outstanding price to accessories ratio. Available in 3 different combinations of interior fabrics (red, blue and grey), this version is the expression of a colourful, youthful, casual, modern, contemporary and technological soul.
The top end of the range is on the other hand represented by the Lounge trim level, which offers truly complete and high-tech equipment: alloy wheels, skydome roof, anatomical configuration seats, dual zone climate control, leather steering wheel and ambient light, components developed to offer a perfect combination between an elegant personality and the best comfort.
The Racing and Sport trim levels are dedicated to the more dynamic customers who look for personality and intelligibility in a car. Available on the 77 HP 1.4 Fire, 75 HP 1.3 Multijet (Racing) and 95 HP 1.3 Multijet, 105 HP MultiAir and 135 HP 1.4 MultiAir Turbo (Sport) engines, they are distinguished by alloy wheels (15” burnished on the Racing and 17″ on the Sport), spoiler, side skirts, leather steering wheel and privacy glass, in addition to the special lowered sports setup. The Sport is also equipped with a Hi-Fi system and subwoofer.
The TwinAir trim level was created to enhance the introduction of the 2-cylinder engine by reflecting its lively and agile soul, as the bright and vivid shade of Verde Lime combined with the glossy black roof demonstrates. Added to this exclusive body shade are other distinctive styling features such as the burnished alloy wheels with dedicated design and diamond treatment, glossy black pillars and mirrors and burnished headlights. The version is also immediately recognisable thanks to the TwinAir logo on the rear tailgate.
Internally, the car is personalised with new interiors featuring grey and black “Sportex” fabric and a grey embroidered TwinAir logo on the front headrests. Another TwinAir logo is placed on the dashboard near the climate control system.
A show car that combines the performance of the 135 HP MultiAir Turbo engine with strong personality elements, such as the exclusive opaque yellow colour, will also be displayed at the stand. This car, defined around the “Born this way” concept, will stage a clean, passionate and magnetic soul for whoever wants to emphasise his personality through a style that cannot go unobserved. The opaque though strong exterior colour, combined with the glossy black roof, wraps around the passenger compartment distinguished by precious finishes and innovative materials and offers a brand-new appeal to the sporty style inborn of the Punto.
The Fiat Freemont is the first Fiat vehicle to be produced in partnership with the Chrysler Group. Its very name evokes a sense of freedom, and the feeling that this vehicle can face up to any situation that everyday life might bring.
The Fiat Freemont has been designed to meet the diverse needs of modern families and those seeking a spacious, comfortable and versatile vehicle to cater for the frenetic pace of everyday life or for their weekend leisure time.
This vehicle combines flexibility and practicality with its own distinctive and original style. Its dimensions (489 cm long, 188 cm wide and 169 cm high) ensure optimum internal space, thanks to the generous wheelbase of 289 cm. In short, the Fiat Freemont is “All the cars you want”: this is the slogan of the advertising campaign which succinctly sums up the vehicle’s multi-faceted soul, equipped with everything you need to go where you want, with whoever you want, no compromises required.
To further strengthen this positioning, today the Fiat Freemont offer is enriched with the new top of the range Lounge trim level and the AWD (All-Wheel Drive) matched with automatic transmission. What’s more, the model recently achieved the Euro NCAP five-star rating. This is the best demonstration of the Company’s deep-rooted commitment to making it one of the safest cars on the road.
Awarded the 5-star Euro NCAP in 2012
The Fiat Freemont has won the prestigious five-star Euro NCAP safety rating. Five stars is the top score that this independent consortium has been awarding since 1997 after testing vehicle safety.
The rating is even more important considering that since 2009 Euro NCAP has adopted a new scheme composed of four areas of assessment, namely Adult Occupant, Child Occupant, Pedestrian Protection and a new area: Safety Assist. Injury avoidance and mitigation functions, such as seat belt reminder, ESP and speed limiter, are also rated. Achieving a five-star rating will become increasingly tougher year by year (2009, 2010-2011, 2012).
The outstanding results achieved coincide with the adoption of the most highly advanced electronic devices (some available as standard equipment) that increase vehicle safety because they constantly help the driver reduce accident risk: from traction control to the extremely important and highly advanced system that automatically monitors tyre pressure.
In short, protection is total, as demonstrated by the 6 airbags supplied as standard (two of which are Multistage), three-point seat belts with pretensioners and a load limiter level. Without forgetting the contribution to occupant protection provided by the body, the bonnet, the doors and the dashboard crossmember, in addition to the seats and steering column.
Special attention has then been paid to pedestrian protection. The Freemonts are fitted with an innovative system that detects impact against the pedestrian’s leg. In only a very few thousandths of a second it raises the bonnet to offer a surface without rigid points underneath, which minimises risks of injuries to the pedestrian’s head. Moreover, all three models have front seats equipped with a mechanism that brings the headrests up against the heads of the front occupants in case of a rear impact. This considerably reduces the risk of injury caused by whiplash.
New AWD (All Wheel Drive) version
The new Fiat Freemont AWD is the four-wheel drive version matched with the 170 HP 2.0 MultiJet 2 and 280 HP 3.6 V6 petrol engines, both of which have a six-speed automatic transmission. It is a technologically sophisticated and completely automated system that allows the driver to control the vehicle in extreme conditions in total safety.
The AWD system is on-demand, and it is equipped with an electronic control unit which uses sensors to detect the grip of the four wheels and decides when to transmit traction to the rear. The system intervenes on surfaces where the wheels may not have good grip (mud, snow, ice…) to ensure maximum traction and no limits to the routes the vehicle can take, or in the case of asphalt surfaces, to ensure additional traction and greater safety on bends.
Specifically, the electronic system modulates torque transfer through the use of electronically controlled coupling (ECC). The system contributes to containing fuel consumption since it only operates on demand. In addition, ECC on the AWD system is more flexible and more accurate than a viscous coupling or a Torsen® system.
In addition, the control unit also interfaces with the ESP and the traction control system. Remember that the AWD system does not replace traction control since it only intervenes in circumstances where the traction varies between the two axles (for instance, when the front wheels are on ice while the rear wheels are on dry asphalt or on steep hills). On the other hand, in the event of different grip on two sides of the vehicle, the ESP kicks in.
How it works
The all-wheel drive system does not require any controls or input. In detail, it is passive for many driving conditions and traction is only transmitted to the front wheels.
The system operates by optimising traction and drivability using the following strategies:
1) Preventive control: in this phase, the system acts without considering wheel slip but only analyses the driver’s action on the pedal according to the driving conditions. If the driver is requesting a lot of power, the AWD traction is automatically activated, transferring a high percentage of power to the rear wheels. This prevents the front wheels from slipping, since the power is transmitted through all four wheels.
2) Slip control: a second operating mode uses the feedback from the wheel speed sensors to determine the appropriate torque to transfer. When the front wheels slip, the ECU (Electronic Control Unit) activates the ECC in order to start transferring power to the rear wheels. If the car is to start with the front wheels on ice (or surface with a poor grip) and the rear wheels on a dry surface, the system sends more torque to the rear wheels in order to reduce slippage. The power to the rear wheels is also modulated in the event of lost traction at constant speed. For instance, during “aquaplaning” on a puddle of water, the system is capable of remodulating the power sent to the rear wheels, since higher values would not be necessary.
3) Affects drivability at moderate speed: the AWD system is used to optimise the vehicle dynamics. On the Fiat Freemont, the ECU controls the torque on the rear wheels to improve drivability even between 40 and 105 km/h. In this speed range, the system uses the torque for the rear wheels on bends and when accelerating to improve steering and make drivability more neutral. This is achieved via the electronic control system, which is preferable to viscous couplings that transfer the torque to the rear wheels only after having detected a certain difference in speed between the front and rear axles.
6-speed automatic transmission
Both Fiat Freemont AWD engines are combined with a new 6-speed automatic transmission that ensures excellent performance together with precise and quiet operation to provide ultimate comfort and driveability.
In detail, with this new transmission driving is more pleasant and smoother owing to minimal rev fluctuations during each gear change. For example, when maximum acceleration is necessary, when overtaking, the kick-down speeds up the automatic changing of gears to make the manoeuvre easier. The six gears of the Freemont automatic transmission also allow the engine to always operate in the most efficient rev band, ensuring lower emissions and fuel consumption. In the same way the new transmission ensures excellent performance in all situations (gear change, pick-up, acceleration) thanks to precise torque management.
Finally, the transmission has been carefully designed so that the engine operates at lower revs, ensuring a quieter drive at motorway speeds. Moreover, the Freemont’s new automatic transmission can also be used in sequential mode with the “Autostick” function.
Lounge, the top of the range trim level
To make it easier for customers to choose and purchase their vehicle, the range of the new Freemont model contains three trim levels – the Freemont, the Urban and the Lounge – each of which meets specific needs. Starting this month the new top of the range trim level, Lounge, is available, a version that stands out owing to a few aesthetic details and its complete equipment of great value.
The Fiat Freemont Lounge exterior features 19” alloy wheels, chrome-plated exterior door handles and chrome-plated longitudinal roof bars, while the interior is distinguished by fine black leather upholstery. With its elegant design, the new trim level offers the cream of state-of-the-art infotainment devices as standard: 8.4″ touch screen satellite navigation system with maps together with DVD player and SD slot, rear parking camera and Alpine sound system with 6 premium speakers + subwoofer.
The Freemont Lounge naturally also offers as standard the features already found on the other two trim levels, making this version truly unique and exclusive: 7 seats, automatic triple-zone climate control, audio controls on the steering wheel, fog lights, cruise control, TPMS (tyre pressure monitoring sensor), keyless entry/go, child booster, anti-theft alarm, light sensors, leather covered steering wheel and gear lever knob, rear parking sensors, Bluetooth, electrically adjustable driver’s seat (6 directions + 4 lumbar adjustment options), heated front seats, folding electric rear-view mirrors, tinted rear windows and electrochromic mirror.
With the prestigious 5-star Euro NCAP and 40 awards it has won internationally to date, the new car has proven since its launch in July 2007 that it is not merely a super-compact city car, but an authentic platform upon which Fiat Automobiles is building a whole family of cars with technology and attention to detail worthy of a higher category.
It is not by chance that the Fiat 500 has introduced a host of new products and achieved major records in its segment. The new products also arrived thick and fast: 500 by Diesel (September 2008), 500 Pink (June 2009), 500C (July 2009), 500C by Diesel (June 2010), 500 TwinAir (July 2010), 500 Matt Black (September 2010), two-tone 500 (December 2010), 500 and 500C by Gucci (in April and August 2011, respectively), 500 TwinAir with “byAbarth” pack (September 2011) and the brand new Nation limited edition that is being presented in its world preview precisely in Bologna.
Nation Limited Edition
With just 500 numbered units made in the saloon version and 500 in the convertible version, the new Fiat 500 Nation Limited Edition is the tribute that the brand dedicates to the great countries where the car is sold.
The first edition pays homage to the United States, celebrating the arrival of the 500 in North America and the beginning of collaboration with the American pop singer Jennifer Lopez. Besides, a cool icon of Italian style but with a marked pop soul, the Fiat 500 continues to capture attention also across the ocean both for having won over the US audience and having renewed the product placement and communications fields by making an appearance paired up with Jennifer Lopez. In fact, for the new videoclip of the “Papi” track taken from the “Love?” album (Island Def Jam), the multitalented artist wanted to drive a Fiat 500. A 30- and 60-second commercial – nothing short of a trailer of the music clip- was born after this marriage between artist and car.
In the Saloon version, the 500 Nation America Limited Edition is offered in the exclusive metallic shade America Blue and it is distinguished by mirror fairings with “Stars & Stripes” graphics, stickers, dedicated beltline and 16” alloy wheels with red cap edge. American inspiration and iconography are also found in the interiors with red/ivory seats and contrasting white dashboard.
The white three-layer paint and “Stars & Stripes” mirror fairings are combined with the red top and the graphics in the colours of the American flag in the beltline in the convertible version. In this case the elegant 16″ alloy wheels are finished with a blue rim edge.
The 500 Nation is equipped as standard with manual air conditioning and is enriched with the kit complete with exterior chrome-plating in both saloon and convertible versions. Lastly, a badge on the pillar bearing the serial number of this limited edition makes this car unique.
The new 500 Nation America Limited Edition can be ordered starting from late February 2012 at the approximate price of Euro 14,500 for the saloon version and Euro 18,000 for the convertible.
Fiat TwinAir 500 and the new “byAbarth” Pack
The Fiat 500 TwinAir trim level combines the revolutionary two-cylinder engine with dedicated look and engineering contents that identify a genuine product line. In particular, the new offer is a response to the extraordinary appreciation displayed by the international press and the general public. Already today one 500 out of three sold in Europe is equipped with the TwinAir engine. The success of this engine is accompanied by the numerous awards it has won, including the “International Engine of the Year 2011”.
With the 85 HP of this extraordinary engine, the 500 TwinAir guarantees maximum “fun to drive”, low fuel consumption and the lowest emissions in the world for a petrol engine as well as a highly satisfying retro sound reminiscent of the first legendary 500’s.
On the outside, harking back to the look of the Fiat “competition” series of the 1970s, the 500 TwinAir offers high impact details such as special burnished “antracite” trim, a “piano black” (optional) roof and matt black wheels as standard. The same highly individual touch is apparent inside, where the Total Black environment with sports seats and the burnished dashboard fascia exalt the centrality of the innovative “Blue&Me TomTom 2 LIVE”, the latest development of the Blue&Me infotainment system that not only manages telephone, navigation, media player and all information required for driving by means of a colour touchscreen, but “Live” technology as well, which updates – in real time – maps, traffic conditions, local searches and weather directly on the device.
The TwinAir version extends the Fiat 500 offer by directly addressing an urban and dynamic audience. Because in addition to guaranteeing fun and maximum driving satisfaction, the 500 TwinAir offers product content with great personality and great value to customers. This concept was well conveyed also by the European advertising campaign “Everyday Fun” with a special spokesperson: Fernando Alonso, the Ferrari Formula 1 world champion.
Just to emphasize the sporty and dynamic soul of the 500 TwinAir, Fiat has also created the new “byAbarth Pack”. The customisation kit, developed in close collaboration with Abarth, is characterised by the “Total Black” 16” special alloy wheels with Abarth hub caps, side skirts, rear spoiler, racing graphics on the bonnet and a sporty pedal unit. The new “Pack byAbarth” is available from November as an option combined with the Pasodoble Red and Crossover Black exterior colours.
Separate mention must be made of the 85 HP TwinAir Turbo – forerunner of a new two-cylinder engine family from Fiat Powertrain, with performance levels between 65 and 105 HP – which emphasises the fun driving qualities of this car while returning excellent performance levels, borne out by a top speed of 173 km/h and acceleration from 0 to 100 km/h in just 11 seconds. When compared with the 100 HP 1.4 engine, the 85 HP TwinAir delivers a torque increase of 25% at 2,000 rpm despite a reduction of 30% in fuel consumption. This remarkable performance offers significant driving satisfaction and a significant reduction in fuel consumption: 4.0 l/100 km and 4.1 l/100 km in the combined cycle with a Dualogic robotised gearbox and manual gearbox respectively. It should also be noted that the Fiat 500 TwinAir boasts the best CO2 emission levels in the world for a petrol engine: 90 g/km with Dualogic robotised gearbox and 92 g/km with manual gearbox.
This is thanks to the small-sized turbine which, combined with dedicated valve management strategies, minimises transient response times and, at the same time, keeps maximum power levels high. In this way, despite its small size, the engine ensures excellent performance and an appreciable reduction in fuel consumption: compared with a 1.2 8v, the 85 HP TwinAir records a power increase of 25% despite a 15% reduction in fuel consumption. In fact, the performance of the twin-cylinder unit is not only equivalent to a 1.4 16v, but its fuel consumption is a remarkable 30% less.
The maximum torque (in Normal mode) of 145 Nm at 1900 rpm also guarantees performance and immediate response for a sportier drive. If you prefer to prioritise the green aspect and great fuel economy, you can always press the ECO key to limit torque to 100 Nm at 2000 rpm.
The 85 HP TwinAir unit also comes with Start&Stop as standard. This device temporarily stops the engine and restarts it, ensuring reductions in fuel consumption and noise in the passenger compartment when the device is in operation. The Gear Shift Indicator (GSI) fitted in conjunction with the Start&Stop is a veritable co-pilot that discreetly suggests to drivers when they should change gear, leading to more efficient use of the power unit in terms of fuel consumption. For example, the GSI may suggest shifting up, by means of an indication on the control panel, to allow the engine to burn a leaner mixture, i.e. one containing less fuel, or shifting down to make best use of the available torque.
Fiat “500C by Gucci”
On the wave of the remarkable interest aroused by the “500 by Gucci”, Fiat and Gucci are presenting the “500C by Gucci”, the convertible version as well customised by Gucci Creative Director Frida Giannini in collaboration with the Centro Stile Fiat.
All the exclusivity of the “500 by Gucci” – attention to detail, feeling of elegance and style – is enhanced in this new version, and made even more attractive by the innovative electric soft top for opening a “window onto the sky”.
The new convertible version is available in two sophisticated body colours: white with matte chrome-plated elements and glossy black with shiny chrome-plated accents. For both, the soft top is black with the characteristic green-red-green Gucci web pattern printed lengthwise (the same graphic pattern is sported on the side of the saloon). Furthermore, the side pillars of the saloon version are maintained and with its special sliding electric top the Fiat “500C by Gucci” can be enjoyed all year round.
The exterior of the Fiat “500C by Gucci” is embellished by 16″ alloy wheels characterised by the unmistakable retro design of the spokes, in perfect harmony with the exterior colours: an absolute first for cars in this category. The hub caps have a double “G” logo in matching body colour and the Gucci signature in italics is displayed on the tailgate and on the door pillar.
The passenger compartment of the Fiat 500 by Gucci also brims with style: stylish stitching, exclusive materials, satin and polished chrome-plated elements, a velvet-effect finish on the radio panel and two-tone Frau leather seats with Guccissima print. The “Gucci” web theme also appears on the seats, gearbox, key cover, mats and, with an innovative finish, on the seat belts.
Fiat “500C by Gucci” is come complete with a great deal of standard equipment: automatic climate control system, seven airbags (front, side, window and knee), Blue&Me system integrated with rear parking sensors, car radio with CD-MP3 player and leather steering wheel with radio controls.
An original “500C by Gucci” tour took off in August. It made stops in several of Europe’s most glamorous cities: Saint Tropez, Forte dei Marmi, Rome, Berlin, Florence, Barcelona, Milan, London and Geneva. A striking crystal cube with elegant shiny black lacquered bottom and top was set up for each stage of the tour. Inside, set like a precious jewel, an example of the exclusive cabriolet is on show.
At night, the installation light up creating a suggestive atmosphere that further enhance the elegant car and the prestigious location. The stage is completed by three small showcases displaying some of the articles in the “500 by Gucci” collection, which comprises travel accessories, small leather goods, track suits, bomber jackets, driving gloves, eyewear and a watch.
Like the saloon version before, an original advertising campaign has been created for the Fiat “500C by Gucci” in which the car features next to model Natasha Poly. The selected Fiat dealerships that is displaying the “500C by Gucci” will receive copies of an exclusive lifestyle brochure created as a fashion catalogue and designed to bring out the class and one-of-a-kind nature of this extraordinary interpretation of the glamorous world of 500 in artistic photographs.
Fiat Sedici MY 2012
The new Fiat Sedici MY 2012 model is on display in Bologna. It is the versatile car that since its launch in 2006 until today has recorded more than 76,000 registered vehicles, proving to be the best selling compact SUV in Italy. To face up to future challenges and a segment constantly growing, the Fiat Sedici updates with the Model Year 2012, offering certain new exterior and product features, in addition to a significant enrichment of the standard equipment.
Offered in three trim levels (Dynamic, Emotion and Experience) and with two engines (120 HP 1.6 16v petrol and 135 HP 2.0 16v MultiJet diesel), the Fiat Sedici MY 2012 is available in both the version with front-wheel drive only – for those who appreciate its silhouette, space and functionality without needing the 4×4 – and the “on demand” four-wheel drive version that lets the driver decide if and when to switch from 4×2 to 4×4.
The electronic traction management system automatically adjusts torque distribution over the two axles, in this way lowering fuel consumption compared to the other off-road vehicles of this class, up to a 4×4 with locked differential and torque split 50% on the front axle and 50% on the rear axle.
The exterior of the Fiat Sedici MY 2012 flaunts new metallic grey door mirrors containing the direction indicators and featuring the electric folding function on all trim levels (heated mirrors starting from the Emotion version).
Other new MY 2012 features include the new body shade of Rebellious Purple, painted roof rails and 16″ burnished alloy wheels for the Experience trim level. The interiors have been upgraded, with the sophisticated shade of Elegant Grey making its debut on the Emotion trim level. The Experience trim level features leather upholstery as always.
Compared to the previous range, standard equipment today also includes the ESP system starting from the Dynamic trim level; window bags and MP3 player starting from the Emotion version; and for the top of the range version Experience, the new 5″ touchscreen navigation system with CD/MP3 player, Bluetooth, USB connection and iPhone/iPod control.
The Fiat Sedici MY 2012 is therefore the ideal solution for a customer who is looking for a compact SUV brimming with a distinctively stylish and evergreen personality, and capable of performing well off-road as well as around town. Its small size (411 cm in length, 176 cm in width and 162 cm in height, with a 250 cm wheelbase) and the mechanical solutions adopted (such as “on demand” all-wheel drive) make the Fiat Sedici MY 2012 a versatile product able to adapt to any condition of use – whether for commuting or for leisure activities – and to any road surface thanks to a 20.0° approach angle and a height from the ground of 190 mm.
Lastly, the two Sedici MY 2012 Euro 5 engines (120 HP 1.6 16v petrol and 135 HP 2.0 16v diesel) attest to Fiat’s wish to combine respect for the environment with driving pleasure, as the top of class value of 128 g/km of CO2 emissions recorded by the 135 HP 2.0 engine (4×2 drive) shows.
Fiat Qubo Trekking with “Nitro” kit
The new Fiat Qubo Trekking underlines the “Outdoor” characterisation of the exteriors and offers burnished headlights, new two-colour black/aluminium side mouldings and a new protective shield on the rear bumper as standard. The cosmetic and performance features of the previous version are added to these innovations: special front bumpers complete with protective shield, the Traction+ traction control system and high ride combined with a under-engine guard to enable it to drive over rough ground safely, longitudinal roof bars, privacy type rear windows and alloy wheels with 185/65 R15 M+S special tyres.
The car on display presents a new metallic wonky techno orange body colour and a brand-new black/orange shade of the “SAIL” fabrics, proof of the attention Fiat focuses on continuously searching for new chromatic features that always enhance the “irreverent” spirit of the car.
The hi-tech feature of the new Qubo Trekking is its adoption of “Traction+”, Fiat’s innovative traction control system that improves traction over harsh and slippery terrain and costs far less than the conventional 4×4 drive, guaranteeing optimum disengagement performance when starting off.
The top of the range Qubo Trekking version has been successful with the European public, maintaining a sales mix always higher than 10% of the model total since its launch; today it is presented with two brilliant 75 HP and 95 HP 1.3 MultiJet diesel engines, again combined with a 5-speed manual gearbox, which offer just 107 g/km of CO2 emissions (with Start&Stop system).
The Qubo, Fiat’s “free space” car, has proved itself unique in its segment due to an original concept combining different seat combinations (up to sixteen in all) with a rational, regular interior shape. The result is an exceptional, large and flexible usable space. For example, with the seats in their normal position, the luggage compartment has a volume of 330 litres (to the height of the parcel shelf), and of 650 litres up to the roof. But if the rear seats are removed and the front passenger seats folded to floor level, carrying capacity reaches 2500 litres (best in class for the category) with enough room in the luggage compartment to load objects of almost 2.5 metres in length (a real record considering that the vehicle’s overall length is only 3.9 metres).
The new Qubo Trekking on display at the Bologna Motor Show is also customised with the Nitro Kit that consists of cross bars and roof box; 15” burnished alloy wheels, personalisation with “Nitro” stickers, “Nitro” covers on the front seats, and a “Nitro Haze” snowboard. Developed in collaboration with the American company Nitro (world manufacturer of snowboards), the kit meets the needs of the sportier customers that want a practical car to be able to do all kinds of outdoor sports (thanks to the cargo box and a Nitro board) but without giving up styling details such as 15” burnished alloy wheels, the exterior stickers and the interior covers.
Since July 2009 Fiat Qubo has been the official partner of the “NITRO Road Warriors team”, the professional snowboarder group sponsored by the American manufacturer of “Nitro” snowboards. It’s already been two years that the Nitro team uses six Fiat Qubos during their Europe transfers in search of the best locations to test the snowboards.
A total of more than 200,000 km have been covered travelling in these vehicles that by now have become truly essential partners of the team’s activity and, as a result, a constant presence in videos and photos shot by some of the best European photographers of the sector.