The Fiat 500 won the “Compasso d’Oro ADI” (ADI Golden Compass), Europe’s oldest and most prestigious design award. An international panel chaired by design guru, Arturo Dell’Acqua Bellavitis, and made up of industry experts selected the Fiat 500 and presented the trophy to Roberto Giolito, Fiat Design director, who attended the awards ceremony this week held in Rome at the Pelanda Museo Macro del Testaccio.
With this prestigious acknowledgement, the Fiat 500 continues to capture attention and confirms its standing as representing the best of “Made in Italy” because it masterfully combines an innovative and original design with the most advanced technology in the field of engines, safety and on-board comfort.
Additionally, with the prestigious 5-star EuroNCAP and 40 awards it has won internationally to date, the new car has proven since its launch in July 2007 that it is not merely a super-compact city car, but an authentic platform upon which Fiat Automobiles is building a whole family of cars with technology and attention to detail worthy of a higher category.
Now in its 12th year, it is the second time that the “Compasso d’Oro ADI” award has been given to a Fiat model. In 2004 it was the new Fiat Panda that won the coveted recognition, proof that both models – heirs of two icons of the international automotive industry – express the very best of Italy’s manufacturing capabilities combined with a design that has often anticipated future trends in the world of automobiles.
In South Africa the Fiat 500 is rapidly gaining status as a modern classic – this is reflected in the upward sales trend for this model. On average about 80 new Cinquecentos find owners each month.