Fiat Group Automobiles UK last night (Monday, Jan 21) launched the stunning new Fiat 500 with a flight in one of the capsules on the British Airways London Eye.
The Fiat 500 took to the sky at 8.00pm – exactly 500 hours into 2008 – as a fantastic light show lit up a showbiz and celebrity event on the banks of the River Thames.
Around 500 VIPs including Kelly Osbourne, Jade Jagger, Eva Herzigova, Eddie Jordan, Leah Wood and 1,500 people were invited to the all-ticket launch event, which featured fantastic live performances by pop sensations Mika, The Feeling and The Vibrants.
There was a cavalcade of Fiat 500s old and new as the car in the London Eye capsule rose into the air at the start of a two-week ‘flight’ that will see it cover around 84 miles – without turning a wheel!
Fiat Managing Director, Andrew Humberstone, says: “We are absolutely delighted to have given thousands of people a party to remember, and the chance to watch the launch of our new Fiat 500.
“We are confident that this car, with its stylish looks, economical consumption figures, safety features and green credentials, will win a place in everyone’s hearts.”
While the Fiat 500 is airborne, members of the public have the chance to WIN a Fiat 500 in an interactive design competition being staged at the London Eye until February 3.
South Africans will get more than a birds-eye view of the new 500 when it makes a public appearance at the forthcoming MPH show at the end of January. The official launch is planned for July.