London, 19 April 2012. Ferrari is pleased to announce the official opening of the new JCT600 Brooklands showroom to celebrate a 30 year partnership in Leeds.

Ferrari Brooklands

Ferrari’s new Dealership Corporate Identity was first introduced in 2010 and JCT600 Brooklands is the first dealership in the north east of England to represent the new CI of the brand. Matteo Torre, Regional Manager for Ferrari North Europe, commented: “Ferrari’s new brand identity is designed to provide a welcoming environment for customers, who can relax and enjoy the purchase and ownership experience.

Ferrari is committed to providing the highest level of customer care and we are delighted to see the newly renovated showroom opening here in Leeds as I know we have many enthusiastic clients in the area whose experience with the brand will be enhanced by the facilities we are opening here today.”

The new state of the art showroom features a brand new customer lounge, dedicated handover bay, and a fully-detailed “Atelier”. The Atelier is modelled on the one at the factory in Maranello, where customers can chose from a range of options to personalise their new Ferrari.

David Clapham, Brand Director Specialist Cars at JCT600 Brooklands said: “The Ferrari dealership has undergone an extensive refurbishment which has taken over six months to complete. The result is a landmark facility for our customers where they can view these beautiful cars in spacious, luxurious surroundings. It seems particularly fitting that we are celebrating the opening of these fantastic new premises in the same year we are marking the 30th anniversary of our relationship with Ferrari which remains a great flagship brand for JCT600 Brooklands and our customers.”