17 November 2011. Ferrari is pleased to announce the official opening of Carrs of Exeter’s newly refurbished showroom. Carrs of Exeter is the first dealership in the south west of England to display Ferrari’s new Corporate Identity and has a full sales and aftersales facilities.
Ferrari’s new Dealership Corporate Identity was first introduced in 2010 and Carrs of Exeter is the first dealership in the south west of England to represent the new CI of the brand. Matteo Torre, Regional Manager for Ferrari North Europe, commented: “Ferrari’s new brand identity is designed to provide a welcoming environment for customers, who can relax and enjoy the purchase and ownership experience.
Ferrari is committed to providing the highest level of customer care and we are delighted to see the newly renovated showroom opening here in Exeter as I know we have many enthusiastic clients in the area whose experience with the brand will be enhanced by the facilities we are opening here today.”
The new state of the art showroom features a brand new waiting room, dedicated handover bay, and a fully-detailed “Atelier”. The Atelier is modelled on the one at the factory in Maranello, where customers can choose from a range of options to personalise their new Ferrari.
Andy Barrett, Managing Director of Carrs of Exeter, commented: “We are proud to be representing Ferrari in Exeter. The investment in our newly refinished dealership reflects our passion and commitment to the brand and the ideals that it represents. We look forward to welcoming Ferrari owners and potential owners to experience our showroom for themselves.”