• Tug-of-war challenge celebrates 14 July sales launch of all-new Isuzu pick-up
  • Contest takes place at Isuzu dealers and is open to the whole family
  • Games, free food and prizes mean fun for everyone
  • Winners take away tough tool bag

Isuzu Big Pull Challenge

To celebrate the sales launch of the tough all-new Isuzu D-Max pick-up, Isuzu dealers across the UK are laying down a fun ‘Big Pull Challenge’ the whole family can enjoy.

Taking place on Saturday 14July – the day the new Isuzu D-Max officially goes on sale – the Big Pull Challenge is a tug-of-war competition for contestants to test their power against the all-new pick-up.  Only the toughest will triumph against the Japanese brand’s rugged new workhorse which boasts 163 ps and 400 Nm of torque from its highly efficient 2.5-litre twin-turbo common-rail diesel engine.

The competition is open to men, women and children of all ages, and with games, prizes and free great British grub for everyone, a trip to participating Isuzu pick-up dealers on 14 July will be loads of fun for the whole family.  And entrants will also be getting up close to the toughest new pick-up in the UK.

The winning contestant at each dealer – registering the highest pulling power on a precision monitoring device mounted to a static Isuzu D-Max – will take away a tough XL tool bag worth over £40, as well as a boosted ego and full bragging rights amongst their friends and family.  Everyone brave enough to have a go will take home a prize to remember the day they took on an Isuzu D-Max in the Big Pull Challenge.

Willing contestants must sign up at


and take on the Isuzu D-Max on Saturday 14 July before 16.00hrs.  The competition’s website lists all participating dealers and the competition’s terms & conditions.

William Brown, General Manager of Isuzu UK, said: “The Big Pull Challenge is a fun competition to find modern day heroes brave enough to take on the all-new Isuzu D-Max, a pick-up that has been engineered to be the toughest in its class.  While pick-ups are traditionally workhorses that help tough guys carry out tough jobs, they often double up as family transport when they’re off-duty.  So we’re encouraging families to do more than come along to support their dads.  We want them to get involved, too, because a trip to their local Isuzu dealer on 14 July will be great fun for everyone.”

An eminently capable and yet refined pick-up, the all-new Isuzu D-Max boasts competitive pricing and generous specification levels.  It is the only pick-up in the UK tough enough to be covered by a transferable five-year / 120,000-mile warranty.  Available in three body styles – single, extended and double cab – the Isuzu D-Max starts from £14,499 (CVOTR) for the entry-level single cab 4×2, rising to £21,499 (CVOTR) for the top-of-the-range Utah double cab 4×4 automatic.