Falken Tyre Europe presents its widest product range yet at Reifen Essen 2014
Japanese tyre manufacturer Falken will present its largest and most diverse range of road tyres at the Reifen Essen this May with a strong theme of innovation. Highlights from the range, that now encompasses car, SUV and commercial vehicle tyres will include the first public presentation of both the new AZENIS FK453 Run-Flat tyre and energy efficient SINCERA SN832 EcoRun tyre. In addition to the tyres, Falken will highlight its new NEO-T01 production technology, a new way of constructing tyres to produce more accurate and lightweight tyres.
"Reifen Essen will see the public debut of both our new AZENIS FK453 Run-Flat and our low rolling resistance SINCERA SN832 EcoRun tyres. Thanks to the newly developed NEO-T01 manufacturing process used for the FK453 Run-Flat derivative, combined with upgrades in compound and construction, engineers have improved uniformity at high speed by up to 70 percent and reduced weight by 10 percent,” says Falken Tyre Europe’s product planning manager Andreas Giese. “And with the SINCERA SN832 EcoRun tyre, we have demonstrated through the technology we have, it is possible to achieve low rolling resistance optimised yet still deliver compelling grip in the wet."
Falken will display products from its largest tyre range to date, including 10” tyres for classic cars right up to fitments for bus and truck, the latter a market where Falken has enjoyed growth in the UK in the past 12 months. Other products on display will include the ZIEX ZE914 EcoRun Run-Flat tyre launched last month as well as the new 20” AZENIS FK453CC SUV-specific tyre that is ideally suited for a number of sports SUVs such as the Range Rover Evoque.
The AZENIS FK453 Run-Flat will initially be available in 245/45RF18 96Y and 275/40RF18 99Y sizes from summer 2014. The new Falken SINCERA SN832 EcoRun was launched this Spring and is currently available in 19 different sizes across 13 to 15 inch diameters.
Falken Tyre Europe’s 414m² booth will be located in Hall 3.0, booth 3B10 at Reifen Essen, between the 27-30th May 2014.
About FALKEN Tyre Europe:
The technology and development of Falken High Performance Tyres and their driving characteristics have, for many years, been derived from motorsport, most recently its participation in the Tudor United Sportscar Championship and Nürburgring 24 Hours. Tyre technologies developed on track are often transferred to the road, offering improvements in wet and dry grip, efficiency, feeling and control.
Falken Tyre Europe is a brand of Sumitomo Rubber Industries Japan, with European headquarters near Frankfurt. Falken has aggressively expanded its product range, launching new products in new sectors and niches across Europe. Falken’s current products range from the track-inspired Azenis series including the latest FK453 flagship through to the efficient and innovative ZE914, the rugged all-terrain WildPeak A/T, cold weather HS449 and SN832 Ecorun.