0 0 0

“Experience Per Mile” Rating

Facebook
Twitter
Linkedin

“Experience Per Mile” Rating

The Experiences Per Mile (EPM) Advisory Council has released a first-of-its-kind, experience-based metric for the automotive industry that scores a vehicle on its ability to provide users with a positive and fulfilling

Experience Per Mile Rating

The Experiences Per Mile (EPM) Advisory Council has released a first-of-its-kind, experience-based metric for the automotive industry that scores a vehicle on its ability to provide users with a positive and fulfilling in-vehicle experience. Moving away from traditional measures of mechanical performance to focus on cutting-edge in-cabin experiences, the ‘Automotive EPM Index’ can be leveraged by consumers to make more informed buying decisions and help OEMs tailor their offerings to specific user requirements.

The EPM Index scores a vehicle from 0-100 based on a user’s experience goals for different journeys or ‘trip types’. It is based upon research conducted by IPSOS where users scored how well their goals were accomplished for a given journey. This net score is multiplied by the importance, or weighting, that goal has for the trip type. The sum of the weighted scores calculates the EPM Index.

The metric focuses on the in-cabin experience goals of connecting, being productive, feeling good, de-stressing/relaxing, entertaining and finding privacy. Trip types comprise commuting, running errands, giving others lifts, and excursions. The vision is that each new vehicle will receive an Automotive EPM Index rating to allow easy comparison of individual vehicles in their ability to meet the in-cabin goals associated with particular journey types.

For example, a vehicle may have a high Automotive EPM Index rating for both excursions and giving others lifts (e.g., school runs), making it particularly appealing as a family car. Alternatively, a vehicle with a high score for commuting would suit those clocking up many business miles.

The metric has been developed by the EPM Advisory Council, an independent entity fostering cross-industry innovation with members that include GM, HARMAN, HERE Technologies, Hyundai, SBD Automotive, Stellantis and TomTom. It commissioned research provider IPSOS to support this response to the movement away from traditional measures of mechanical performance, such as horsepower, to the delivery of state-of-the-art in-cabin experiences.

Tom Rivers, Vice President, Global Automotive Marketing at HARMAN, a founding member of the EPM Advisory Council, said: “We are seeing this shift as part of an evolution from the old world of RPMs and other traditional criteria to a world where experiences are the key value proposition. Where consumers once asked ‘how fast will can I go from 0 to 60?’, they now want to know ‘how can this vehicle improve my commute’, or ‘can I access the content/info/people important to me during my time in the car?’ And, as the electrification and autonomous trends advance, it makes sense that the focus on experiences in the vehicle as opposed to what powers it will grow.”

Rivers adds: “There has been no established rating to measure the in-vehicle experience, so this way of thinking about experiences as a true value-add is new territory. There are several OEMs represented on the EPM Advisory Council and they have been heavily involved in the process of shaping the EPM Index, indicating that they see value in this measurement to help build their brand with new generations of consumers. From what we are seeing, the OEMs fully realise the need to shift emphasis from individual features and functions to more holistic experiences in order to meet their customers where they are and give them what they demand from their vehicles.”

Breyten Odendaal

Hello! I am a publisher for 3D Car Shows. Besides cars and automotive news, I am also interested in virtual reality, 3D modeling and animation.

Published : Tuesday July 12, 2022

© 2022 -

Main address: 11 Scafell Road 1709 Gauteng, South Africa