Ermelo Volkswagen Dealership is the Volkswagen Dealer of the Year


Ermelo Volkswagen was named as the best dealership in Volkswagen South Africa’s dealership network in 2013. The announcement was made at the Volkswagen’s annual gala dinner held in Johannesburg recently where the best performing dealers were honoured in different categories.


In his address to the dealers, David Powels, Managing Director of Volkswagen Group South Africa said: “The current economic climate presents us with some challenges which require us to be sharper, quicker and more responsive than our competitors. This also gives us the opportunity to increase our focus on the other parts of our business such as pre-owned sales and after sales.”

Powels encouraged the dealers to use the platform they have created to prepare for the journey that lies ahead, for all those associated with the Volkswagen Brand.

During the year, Volkswagen sets targets for its 105 dealerships. Depending on the size and sales volume, dealers are set targets for new car sales, Mastercars sales, new parts sales, Customer Satisfaction Index (CSI) performance in service and sales and Volkswagen Financial Services.

Other than excelling in all major business disciplines, the “Dealer of the Year” must also be profitable. The 11 best performing dealerships are invited into the “Club of Excellence”, where the overall best performer is awarded with the “Dealer of the Year” Status.

Ebrahim Docrat, dealer principal at Ermelo Volkswagen was elated with the award. “The award is the recognition of our team’s hard work, commitment to excellence in delighting our customers and our dedication to the Volkswagen brand. For the past two years, we have put our minds and hearts towards this achievement.”

Ermelo Volkswagen employs 35 people and is the first Category C dealership to win the Volkswagen Dealer of the Year award.

The Volkswagen Commercial Vehicles Dealer of the Year award went to McCarthy Witbank Commercial Vehicles.

The award for the Dealer Group of the Year was presented to Unitrans.