The Augusta National Golf Club announced earlier today that Mercedes-Benz will enter into a new worldwide partnership with the Masters, beginning at the 2014 Tournament. Having been an International Partner of the Masters since 2008, Mercedes-Benz will now become a Global Sponsor, joining AT&T and IBM.
“The Masters is the most prestigious golf tournament in the world. It is a great honour for Mercedes-Benz to now be associated with the Masters Tournament as one of the three Global Sponsors”, says Dr. Joachim Schmidt, Executive Vice President Mercedes-Benz Cars, Sales and Marketing. “The partnership with the Masters Tournament has proven to be the perfect match for us since 2008. Both brands have long-standing traditions and are connected by the passion for perfection.”
“No other sport is as fascinating and multi-faceted as golf; a well-balanced combination of absolute athletic perfection and fascination, which is also perfectly reflected by the Mercedes-Benz brand and its values. For this reason we have been engaged in the game of golf since the 1980’s“, says Lueder Fromm, Head of Global Marketing Communication for Mercedes-Benz Cars. “There is no doubt that the Masters Tournament is one of a kind and fits impeccably to our global golf strategy – The best or nothing. We are looking forward to extending our partnership with Augusta National and the Masters Tournament with great anticipation.”
Mercedes-Benz has been active in the sport of professional golf since the 1980’s. Since 2008 Mercedes-Benz has been proud International Partner of the most prestigious golf tournament in the world, the Masters in Augusta. As a result of its partnership with the PGA of America, the brand with the star has been the “Official Vehicle” of the PGA Championship and the Senior PGA Championship. 2011, Mercedes-Benz’s golf activities were expanded through a partnership with the oldest golf tournament in the world, The Open Championship. Additionally, Mercedes-Benz supports a long list of other tournaments around the world for both amateurs and professionals. Every year, more than 65,000 players in over 60 countries take part in the MercedesTrophy, a global premium tournament series for amateurs.