EFFENBERT, PIRELLI AND TUDOR PARTNER DUCATI FOR MASSIVE WDW2012
As Ducati make the final preparations for a potentially record-breaking World Ducati Week 2012, the famous Italian motorcycle manufacturer reveals the brands that will proudly partner their highly anticipated event at the Misano Adriatico circuit 21-24 June.
The WDW2012 event Main Partners will be Effenbert, Pirelli and Tudor, three top-class, exciting and dynamic brands whose partnerships will play an important role in the event organisation and, with a supporting list of Official Partners, enable an entertaining line-up of initiatives for what could be a record number of “Ducatisti”.
Effenbert, producer of the famous beer (also available in an alcohol-free version) is now also a key player in the World Superbike Championship series and as title sponsor of Team Effenbert Liberty Racing, has recognised WDW to be one of the biggest communication and entertainment events for motorcycle fans.
The brand has chosen to partner Ducati’s seventh edition of the WDW event to confirm its interest in the world of motorcycling and support the passionate community of Ducatisti and fans of their racing team. Team Effenbert Liberty Racing will attend the Misano event with its official World Superbike riders of Ducati 1198-powered Jakub Smrz, Sylvain Guintoli, Maxime Berger and Brett McCormick. While Effenbert will also be present in the “Galaxy of Adrenalin”, one of the WDW2012 themed paddock areas with freestyle performances by the “Team DaBoot”, the rest of the red-hot paddock will be constantly cooled with alcohol-free version of Effenbert beer.
Requiring little in the way of introduction, Pirelli, the world-famous tyre manufacturer has constantly worked with Ducati in recent years to develop innovative and world-beating technical advancements in motorcycling, and will attend the massive event with special WDW-customised products. Purchasing tyres in the Misano paddock will offer a truly unique experience and WDW-goers wishing to take advantage of special terms offered by Pirelli should mail
for more information.
Ducati’s official Timing Partner, Tudor, the prestigious brand of watches, complete an impressive line-up of Main Partners and further underline their focus on the world of sports. The famous Swiss manufacturer, who offer an exclusive collection of Ducati timepieces called Fastrider, will preview its latest technology, the new and stylish GranTour watch. Tudor, who also assume the title of “Event Timing Partner”, will sponsor a number of activities in the “Heritage Galaxy” area, including the celebration of the 40th anniversary of Paul Smart’s historic win in the 1972 Imola 200, the Ducati Vintage contest and an Elegance contest for vintage motorcycles. Style, precision and technology are key words for both brands and Tudor will further enhance its association with Ducati by offering the opportunity to learn more about the mechanical engineering applied to watch-making.
As advance ticket sales suggest record attendance, WDW2012 is ramping-up ready for four days of motorcycle fun and entertainment on “The Planet of the Champions”, an event also made possible by WDW2012’s Official Partners.
Arai, the quality helmet manufacturer with countless graphic designs inspired by Ducati’s models, will attend WDW2012 with a special helmet service and plenty of useful tips on maintenance.
Arrex Curva Rossawill display the new design kitchen by Arrex and Ducati. Inspired by the streamline profile of Ducati motorcycles, the innovative Ducati-style kitchen was presented for the first time at the international furniture show Salone del Mobile 2012.
Bellenda, the famous Spumante wine, will also be at WDW2012 and, thanks to its partnership with Ducati, will take this opportunity to present its latest wine branded Ducati Caffe’ by Bellenda.
Cartorama, the leading Italian manufacturer of educational stationery products will proudly display a selection of Ducati-branded items, which may also be purchased at WDW2012.
Cantine Cecihas been associated with Ducati for a number of years, producing wine varieties inspired by the Bologna-made motorcycles. “Otello per Ducati Caffé”, a Ducati Caffe’ special version of the very popular Otello Nero di Lambrusco, and “Piega”, the new Ducati Caffe’ branded Decanta 68.2 will also be available at WDW2012, associated together with Ducati in the name of Italian excellence.
Dainese, the leading motorcycle riding gear manufacturer, is one of the most prestigious names to have traditionally supported and protected Ducati and its passionate riders. Dainese will be in attendance to offer advice and to facilitate the purchase of made-to-measure technical apparel.
Ducati Caffè, the coolest lounge bar at WDW2012, will provide a stylish break between fun activities, reproducing the decor of one of the exclusive and world-famous Ducati bars.
“Fight for me Ducati”, the exclusive Ducati perfume, will provide a special test and sale area in the Misano circuit paddock.
Niloxsports and entertainment technology will present its brand-new Ducati Action Camera at WDW2012, a Ducati-customised helmet camera designed for all those who wish to capture the most exciting riding moments of their bike journey or track days or, indeed, WDW2012 at Misano. Ten helmets equipped with Ducati Action Cameras will be made available to all riders who sign-up for a track test ride on the Ducati’s brand-new 1199 Panigale, capturing their own unique experience forever.
Shell Advancewill gift all WDW2012-goers two Euros of V-Power fuel coupons with each ticket to be used at fuel pumps near the Misano circuit.
Superfluo, a new partnership with Ducati, has produced “Aradio”, an FM radio manufactured in Italy and previewed at WDW2012.
TIM, since 2004 the prestigious partner of Ducati in the MotoGP World Championship and as of this year also with Team Althea Racing in the World Superbike series, will attend WDW2012 with special initiatives and social network activities.
Wurth, the world-leader of fasteners, mounting products and system distribution with a range of over 100,000 items, will also make its expertise available at WDW2012 with a helmet cleaning service.
Ducati’s long list of partners are also supported by the valuable contributions of Aci Global, Adecco, Artsofbrands, Fiam, Garelli and SDA.
World Ducati Week 2012 is a unique event, attracting an extremely varied audience from all over the world and providing significant visibility for the local territory and its facilities. Partnerships with institutions, organisations and authorities involved in the event provide a valuable contribution to its success. The Province of Rimini, Municipality of Misano, Municipality of Cattolica, Municipality of Riccione, and the Republic of San Marino, in addition to the special relationship and sponsorship of the Spanish Tourist Board, will enable the thousands of fans arriving in Misano from all over the world, to help promote its own regions and the “Ducati-friendly” opportunities that it can offer.
Ducati also celebrate the services of Leardini Group, which provide the high quality catering service in Adriatic Riviera style, and the Adria Congrex for its organisational support. The stunning Misano World Circuit, now hosting its seventh World Ducati Week, provides the dream venue for this uniquely thrilling event and the platform on which all these passionate partnerships have been built.