Driving instructors are being encouraged to help spread life-saving road safety awareness during Road Safety Week  (19-25 November), the UK’s flagship road safety event,by signing up to Brake’s Buddy ADI scheme. It’s a chance for instructors to promote simple steps drivers can take to protect themselves and others, using resources from Brake and as part of a UK-wide initiative.

Brake’s theme for Road Safety Week 2012 is ‘Slower speeds = happy people’. Brakewill be highlighting the importance of everyone being able to walk and cycle safely for their health and enjoyment, and the difference drivers can make by slowing down. Brake will be appealing to drivers to slow down to 20mph or below in communities to help protect people on foot and bike.

Road Safety Week is about thousands of communities, schools and organisations taking action on road safety, and there are lots of simple ways to get involved. Anyone can register now to get a free e-action pack with resources, guidance and ideas at roadsafetyweek.org.uk.

Brake is particularly calling on instructors to sign up to its Buddy DI Scheme in advance of the Week.  The project helps driving instructors provide road safety information to young drivers, discuss the risks they face and how to reduce these, and promote Brake’s acclaimed 2young2die campaign. ADIs who sign up to the scheme receive a free pack of resources to pass to their pupils, including on important topics such as speed and drink driving. Buddies also receive a free subscription to Brake’s Road Safety Forum for a year.

Brake deputy chief executive Julie Townsend says: “Road Safety Week is a great opportunity for those already delivering road safety advice at a local level, and professionals wanting to do more to promote road safety, to link up with a national campaign.  Becoming a Buddy ADI with Brake is a great way to get involved.  The scheme is designed to help driving instructors spread life-saving messages, including encouraging young drivers to be more considerate towards pedestrians and cyclists, and emphasising the benefits of slowing down. We really value the involvement of driving instructors in Road Safety Week and urge them to join this vital campaign, by registering now on the Road Safety Week website.”

Go to roadsafetyweek.org.uk and click on communities for other ways to get involved and to register for the Week. Or sign up to the Buddy ADI scheme by emailing your details to admin@brake.org.uk with Buddy ADI in the subject bar.