Design Indaba 2014 South Africa – Mini add some SOUL


MINI will raise the bar at this year’s Design Indaba with three  experiences to excite and entertain creative thought leaders. In  between a stellar fashion line-up, various trend seminars and nosh,  visit the COLOUR ONE for MINI by Scholten & Baijings display.


Indoor play arena to South Africa’s creative industry, the 2014  Design Indaba Expo will run from Friday, 28 February to Sunday, 2  March 2014 and present innovators with the best in design. Cape Town offers the perfect setting, not only because of its vibrant  scene but because of the city’s dedication to design as the 2014  World Design Capital. “As an enthusiast for pushing the boundaries in  creativity, innovation and originality; MINI is thrilled to partner  with Design Indaba for the fourth time since 2011,” says   KabeloRabotho, General Manager of MINI South Africa. A fleet  of 25 MINI Countrymans will chauffeur speakers and delegates during  the conference and expo. Add to that, Design Indaba is bringing internationally renowned Dutch  design duo, Scholten & Baijings to Cape Town. They will showcase  an inspiring concept, which explores the design of a MINI ONE by  deconstructing the design process and giving you an inside look. The  display will be presented outside of Europe for the first time at  Design Indaba. Don’t miss the trendsetters speak at the conference on  Thursday, 27 February at 13h30 as they explore the future  characteristics of design. The next exciting chapter will be the debut of the new MINI Hatch in  May this year. The new MINI will – amongst other features – enter the  music realm on another level with the newly structured in-car  infotainment feature, MINI Connected. So visit the MINI stand and  prepare your ‘two- step, ‘dougie’ and ‘harlem shake’ as well as a mix  of old school beats to add a new kind of cool.


Party starters and MINI ambassadors, DJ Euphonik, DJ Fresh, Seth  Rotherham, Good Luck and Goldfish will reveal the driving excitement,  connectivity and functionality of the New MINI Hatch in a style  reminiscent of “Dance Evolution” but not without some help from MINI  fans. If your alter ego is a DJ, put on your dancing shoes and come  create a new sound by mixing an original mash-up. Then stomp to the  motion sensors and keep up with the tempo before sharing your track  with friends on Facebook and Twitter. The dynamism of South Africa’s imagination will be recorded in the  MINI Studio. The Design Indaba team has created a recording studio out  of the MINI Countryman’s interior-setting, the optimal scene for  interviews with the likes of Architect, Issa Diabaté and Typographer,  Stefan Sagmeister. The videos will be shared on the Design Indaba  website and social media platforms for design enthusiasts to watch  over and over again. Don’t miss out on all MINI’s lively sessions at the Design Indaba  Expo (Hall 3) where the premium small car brand will also be jamming  along to your interactive, new and original sounds. To find out more  visit and follow  @MINISouthAfrica on Twitter.