Denise Van Outen Launches the Road Trip From Smell at Goodwood Festival of Speed


On Thursday 26th June, 2014, Denise Van Outen drove an air of excitement at this year’s Goodwood Festival of Speed (FoS) as she launched the Febreze Road Trip – the largest in-car freshness experience ever attempted.


This adventure brings together three plucky British drivers on a road trip across Europe for 18 days and 18 nights. Armed only with Febreze CAR Vent Clips to ward off unwelcome odours they will take on a series of secret and very smelly challenges as they traverse the continent.

While hitchhiking on her way to Goodwood, witty TV star Denise Van Outen was picked up by our chosen drivers, making her the first of many surprise passengers who will join our boys on challenges before judging how fresh the car smells.


After 18 days and nights of aromatic and pungent adventure, our drivers will return to a heroes’ welcome, greeted once again by Denise on Saturday July 12th.

The antics of our daring drivers will be shown in a series of webisodes, which can be viewed by the public at