DELTICOM REPORT 2012: MORE MOTORISTS CAN SAVE BY PURCHASING TYRES ONLINE SAYS SURVEY
In a survey conducted by the Centre for Retail Research (CRR), British consumers were said to spend more money online than any other country in Europe. In a separate consumer survey* it identified that over 80% of British motorists have not yet discovered the advantage of the significant savings of buying car tyres online.
The key reasons for purchasing tyres online are lower prices, choice and convenience. The survey also identified that almost 30% of motorists would consider buying tyres online in the future. One of the factors which could have played a part in this decision is the escalating cost of owning and running a car evidenced by the rising cost of fuel.
The survey revealed that 30% of men and 22% of women would consider buying tyres online in the future. The key reasons for this decision are lower prices according to 89% of drivers, and 88% of those asked said availability of tyres. The ability to compare prices was considered as important by 82% of those surveyed. The option of delivering the tyres to a local installation partner was evaluated to be important by 74% of drivers. And 65% of drivers considered the security of purchasing online also important. Easy access to free information was valued highly as well by 66% of those questioned. All of these elements are key strengths of the online shop mytyres.co.uk’ approach to selling tyres.
“An increasing number of motorists across Europe are appreciating the benefits of buying tyres online,” said Rainer Binder, CEO at Delticom, Europe’s leading online tyre retailer operating in the UK as mytyres.co.uk. ”The reasons which attract UK motorists towards an online tyre order exactly reflect the benefits of Delticom’s package, which is offered via mytyres.co.uk. To ensure availability of our tyre choice, at peak times and also in niche sizes, is one of our main commitments.”
The survey also asked drivers what were the most important reasons for buying tyres online, apart from lower prices, and 83% said the range of tyres available and 80% said the ability to order at any time of the day or night.
An important conclusion from the Delticom survey is that the company is delivering on what motorists expect and want from an online tyre retailer. In particular, security of purchase, ease and convenience of ordering, day or night, together with the facility for delivering tyres to home, or place of work or at any one of the over 1,900 service partners operated by mytres.co.uk. Additionally, the fact that they are able to offer a fully fitted service.