October 29, 2015 (Yokohama, Japan) – Datsun is preparing the next phase of its development with the global reveal of a concept car – the Datsun GO-cross Concept.
The Datsun GO-cross Concept is a cool crossover that brings a new sense of style, adventure and fun to the Datsun line-up. It was specifically created to meet the needs and preferences of a new generation of drivers – young, ambitious, fun-loving people who are moving toward their dreams and the next stage of their lives. They want the freedom and opportunity that car ownership provides. They want a vehicle that reflects their personality and aspirations, and fits their lifestyle.
Just like these drivers, the Datsun GO-cross Concept has spirit and a sense of adventure. It can deal
with day-to-day routine and still have plenty of energy for holiday or weekend fun. It can handle city life easily, but it also loves the great outdoors.
The new concept, already the second one from the brand after the Datsun redi-GO Concept presented in February 2014, hints at a possible Datsun GO/GO+ family range expansion in high-growth markets. If it were to go into production, the Datsun GO-cross Concept would effectively create a new segment in its market and attract a new audience to the legendary brand.
Fusing distinctly modern design elements with Datsun’s hallmark design language, the GO-cross Concept builds on the acclaimed Datsun GO+ family three-row MPV (multi-purpose vehicle). In this way, it follows Datsun’s philosophy of designing cars to answer specific market needs at an attractive price.
“The concept shows how we can create something new and different, despite using as much existing hardware as possible. In this way, we can ensure the finished result is within reach of our target audience – optimistic and fun-loving risers who are ready to move to the next stage in their lives. This is the Datsun Way,” said Vincent Cobee, Global Head of Datsun.
Designed by a dedicated Datsun team in Japan, the Datsun GO-cross Concept clearly sets itself apart from the Datsun GO+, even though both share the same platform.
“Our challenge was to create an unmistakable crossover that kept some iconic design cues from the Datsun GO+ yet, at the same time, was distinctly different. The Datsun GO-cross Concept is proof positive that Datsun’s design language is consistent, yet flexible enough to shape every kind of vehicle,” said Koji Nagano, Executive Design Director, Nissan Motor Co. Ltd.
For example, the Datsun GO-cross Concept has a rising shoulder line with a bold ‘flick’ that curves upwards towards the tailgate to provide a clear link to the existing MPV, but it is more dynamic and defined on the newcomer. Indeed, in most respects the Concept is a stand-alone project with its own stance, attitude and style… and a possible pointer to the brand’s forthcoming design language.
The now-familiar Datsun D-Cut grille became larger, more imposing and more expressive. Furthermore, it is placed in a more upright position to accentuate the higher bonnet line and has a dramatic ‘black-chrome’ finish designed to underline the car’s tougher role. Other distinctive features include dramatic LED headlights and LED tail lights to lend a high-tech look to the front and rear of the car.
The massive bonnet and taller body sides give the crossover concept a robust and aggressive stance, which is accentuated by the wider 4×4-style fenders and extensive body cladding. The cladding extends down both sides of the car and includes sturdy underbody guards under the grille at the front and beneath the tailgate at the rear.
Although not envisaged to have four-wheel drive, the Datsun GO-cross Concept has a higher ground clearance than the Datsun GO+ to enable it to handle rougher terrain with an extra degree of confidence. This is accentuated by the dramatic five-spoke 17-inch alloy wheels and sturdy underbody guards that add to the Concept’s rugged yet refined appeal.
In contrast with the robust lower half of the car, the top half underlines the dynamism of the design with gentle curves that are replicated in the side window graphic. The result is a beautiful silhouette that balances sleekness and utility.
Among its practical features is a fully integrated aerodynamic roof rack that sits atop the black painted roof. The latter features a patterned graphic inspired by the Datsun brand logo, which could become part of an extensive personalisation programme.
Ensuring it stands out, the Datsun GO-cross Concept is finished in a vivid bright yellow colour. Stimulated by spectacular nature, glorious sunrise, blessed flying birds and bright flowers, it boldly expresses passion and vigour – brand promises Datsun is committed to deliver.
“The aggressive and modern front end, rugged lower and sleek upper design give the Datsun GO-cross Concept a high, distinctive silhouette, which is designed to appeal to different types of customer,” adds Mr Nagano.
“Although clearly built for adventure, like the Datsun GO+ our new crossover concept has also been created with practicality in mind. There’s ample space inside for family and friends travelling together. The usefully sized luggage area is complemented by the extra luggage capacity offered by the roof rack, while the higher ground clearance and tough exterior cladding mean it will be able to cope with everyday road and traffic conditions in the country.”
The result is a distinctive crossover that is modern, reliable, fun and attractive – a car that reflects its owner’s sense of achievement, and equally reflects Datsun’s core values of Dream, Access and Trust.
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan’s third global brand alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan’s DNA. The new Datsun brand stands for Dream, Access and Trust. The overall Datsun customer offer includes a worry-free ownership experience at competitive cost, accessible services with transparent pricing and dealership proximity. Datsun cars are on sale now in India, Indonesia, Russia and South Africa.
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese, but is also a reference to the first letters of the family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson – which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.