DAINESE PRESENTS ITS OWN MAGAZINE
Known for protecting some of the all-time greats of motorcycling and with the expertise reached in the safety field, Dainese has branched out into winter sports, mountain biking and now equestrian protection. The Italian company is proud to present its own magazine with the first publication dedicated to thrilling, active sports, which is aptly named Speed.
The magazine was created in partnership with creative English agency, The Church of London. The main concept for the publication comes from the history behind the devil’s logo, and from the prestigious heritage of a company that is approaching its 40th year. Great sources of inspiration has come from sportspeople who count on Dainese to face their challenges. Great riders and athletes such as nine-time MotoGP World Champion Valentino Rossi, star of the Isle of Man TT road races Guy Martin, skiing’s Maria Hoefl-Reisch and mountain-biking’s Karim Amour, who thanks to their stories uncover the charm of the sports where they are protagonists.
Looking through the pages of the first edition, there is a photographic section dedicated to the Mountain of Hell mountain-bike race for MTB, Freeride and Downhill lovers, disputed in Les Deux Alpes. Moreover you can discover some products from Dainese’s new winter collection, shot in the exclusive location of Zermatt (Switzerland) with a series of stunning landscapes.