Continental Tyre South Africa Appoints Two New Directors to its Board

  • Non Executive and Executive Director appointed
  • First black female Executive Director


PORT ELIZABETH, South Africa, 16 September 2014Continental Tyre South Africa (CTSA), is pleased to announce the appointments of Fayruz Abrahams and Sivuyile Boqwana (Neѐ Matama) as Directors to the CTSA board as of August 2014. Abrahams will be serving in the capacity of Independent Non Executive Director and Boqwana as Executive Director. “We are very excited about this move. Both ladies bring a wealth of experience and dynamism to the board” said fellow Executive Director and MD of CTSA, Dieter Horni.

Abrahams is an experienced Leadership and organisational development practitioner and a registered Industrial and Organisational Psychologist.  She has a thorough knowledge of strategic and marketing planning, having headed up the portfolio within a large manufacturing business.  Her foundation in marketing and market research, business analysis and strategic planning, is supported by a background in human resource management, which sets the foundation for contributing to independent oversight.  Abrahams has 15 years of business and leadership consulting experience across a range of large corporate and multinationals and 3 years in academia at the Nelson Mandela Metropolitan University.

Abrahams is head of Beyond Change, a management consultancy, and is based in Port Elizabeth. She remarks that “as a board member it is incumbent to provide an independent perspective which reviews short term progress in line with long term impact, aligned to business imperatives.”

Abrahams holds a B.Com Degree in Economics and Accounting (NMMU), as well as a Master’s Degree in Industrial Psychology (UNISA).

Boqwana joined CTSA in February 2013 as legal compliance manager and also holds the title of company secretary on the CTSA board.  Her appointment marks the milestone of the first female black executive director to be appointed to the board. Boqwana takes on her new role with a wealth of experience in the automotive and tyre and rubber industries. In 2007 she was appointed legal advisor at General Motors South Africa and four years later relocated to Pretoria where she worked as consumer protection/product liability specialist at Nissan South Africa.

Grahamstown born Boqwana read for a BSc(Law) degree at Rhodes University and completed her LLB at UPE. She served her articles and then practiced as an attorney at a law firm in Port Elizabeth before moving to Sanlam Life as its compliance officer. While working at Sanlam she read and completed a Management Development Programme at the Gordon Institute of Business Science.

Boqwana, says she looks forward to the new challenge. “I am eager to bring the full range of my experience to the board adding the voice of reason and always highlighting  the parameters in which we operate”.

Horni says: “We are pleased to have the caliber of both Sivuyile and Fayruz on the board and look forward to the positive contributions they will bring”.

CTSA, formally known as General Tyre SA, is a wholly owned subsidiary of Continental AG and was established in South Africa in 1986 after the German company acquired US owned General Tyre internationally.