CONTINENTAL ADDS TRACTION TO THE ADIDAS THUNDER RUN
Continental played its part at this year’s adidas Thunder Run in more ways than one, with ‘Team Conti’ showcasing the latest adidas XT 4 trainers and many runners benefiting from Continental’s advanced rubber compounds on their shoes to give them the edge in this gruelling race.
With 2400 runners participating, the 24 hour TR24 off-road relay race tests your tactics, endurance, speed and team work in this exhilarating, punishing, yet rewarding race with a great atmosphere.
Continental’s very own ‘Team Conti’ consisted of varied abilities, with Rachel Gavin, Martin Pocock, Mwihaki Waruhiu, Stephen McCarthy, Ben Webb, Paul Whitham and Duane Vock all playing their part in achieving an impressive 21 laps of the 10 km circuit.
The varied and sometimes tricky surfaces of the course provided the ideal showcase for the adidas XT 4 trainers with other teams struggling on the rough, rooty and often wet conditions. Martin Pocock, Commercial Pricing Manager finished his first lap in an impressive time of 47mins and commented:
‘I expected it to be tough with the distance but the course was a real challenge. With 6 serious climbs and descents it really challenged the team. The wheels came off on my second lap compared to the first. I do this distance on the flat in training so this hilly course was a real challenge, adidas did a great job in organising the event and the trainers really did provide cracking levels of grip in difficult conditions.’
Continental’s strong presence at the event included an uphill section named the "Conti Climb” with a time trial element as the runner who completed the 200m incline in the shortest time was rewarded with a pair of the latest adidas XT 4 shoes.Continental also displayed the latest trainers, whilst a Continental Batak board and football table kept all ages entertained through the day.
Continental’s research and development department has put their 140 years of expertise in rubber compounds, developed for the world’s fastest production cars, into creating the Continental Traction Compound exclusively for adidas.
The advanced silica compound is specially formulated to give better grip in the wet than some other leading trainers have in the dry. Zero slip, zero energy loss – incredibly important when every second counts. The collaboration has seen adidas use the technology in 24 different models of running and trekking shoes to date.
This technology substantially improves grip on all surface and conditions, making it the perfect companion at the cross country TR24 race.