Comprehensive, well-priced C30 package poised to ruffle feathers in new segment for Volvo

  • Competitive all-round package brings fresh new alternative
  • High level of features and specifications
  • A premium compact car within reach of a younger customer

Volvo Cars enters virgin territory in the lower medium segment with the launch of the all-new C30, where this funky, younger Volvo is expected to create a wave.

As a new, compact Volvo, the C30 has an important role to play in the completely new segment that Volvo enters with it  – and the intention is that at least three out of four C30s will find owners who do not currently drive a Volvo.

The main competitors of the C30 will be Audi’s A3, BMW’s 1-Series, as well as the Alfa Romeo 147, Mercedes Benz C-Class Coupé, the Mini and the Volkswagen Golf GTi.

“We believe the C30 has the attributes to achieve iconic status in this segment, and that it would be a car that will be within reach of a younger customer, who aspires to the Volvo brand,” says Fred van Niekerk, national sales operations manager of Volvo Car South Africa.

Competitive pricing
If one considers the pricing of the three derivatives, starting with the two-litre C30 with a five speed manual gearbox at R215 000, and topping with the C30 T5 Geartronic at R275 000, it is a most competitive package, says Van Niekerk. “And for spirited drivers the C30 T5 with a six-speed manual gearbox will be a most attractive offer at R265 000.”

If you pitch the C30 against its main competitors, and you consider the comprehensive specification levels of this new small Volvo, it should ruffle more than a few feathers.

Even in the two-litre base C30 derivative you will find items such as steering wheel mounted remote buttons for the sound system and cruise control, an automatically dimmed inner rearview mirror, a rain sensor and foglights in the front spoiler.

In addition the safety equipment in the C30 is the same as in Volvo’s larger platform cars – including airbags for the driver and front passenger, a full-length curtain airbag, a Side-Impact Protection System, Whiplash Protection and a system of varying strengths of steel in the front of the car that can absorb and channel the forces of a frontal impact to protect the passengers.

The T5 is endowed with a few more features, inter alia a cheeky rear spoiler, electrical adjustment for the driver’s seat, retractable rearview mirrors and the High Performance sound system with a 6 CD player. Full leather upholstery is another attractive feature of the top derivative.

“In South Africa we aim at a 12% share of the lower medium segment, and a sales volume of 1 500 C30s for the remainder of 2007,” says Van Niekerk.

“I am convinced that the new C30 will make a big impact on the local market. Since we displayed the concept car in Detroit, and the production model at Auto Africa, it has become one of the market’s most talked about and eagerly awaited newcomers. The C30 will be a tough nut to crack for our competitors in the segment.”