The Holden Commodore is Australia’s favourite passenger car for the 13th consecutive year after finishing 2008 as the nation’s best-seller.
The result continues Commodore’s unbroken record from 1996 as the country’s leading passenger car range, extending its run as one of the modern automotive world’s longest consecutive market leadership records.
Sales figures for 2008 released today by the Federal Chamber of Automotive Industries show Australians purchased a total of 51,093 vehicles from the VE Commodore range (sold as the Chevrolet Lumina sedan and Ute in South Africa).
The results follow GM Holden’s strong sales performance in December, which saw dealers defy difficult economic conditions, new competitive entrants and heavy price competition in the market to sell 10,848 new cars.
This included the sale of 5413 Commodore and 1629 VE Ute models, the highest monthly sales volume for both vehicles in 2008.
In total, GM Holden sold 130,338 vehicles in Australia for 2008 delivering market share of 12.9 per cent.
In a year where Commodore celebrated 30 years on Australian roads, its annual sales were boosted by the introduction of the all-new Sportwagon alongside the successful sedan range in July.
The Lumina Ute also enjoyed success in its first full year of sales, outselling its main rival with 13,449 vehicles.