Cobra, a leader in the provision of security, safety and telematics solutions for the automotive and insurance industries, continues to sponsor the Performance Car of the Year category in the What Car? Car of the Year Awards 2013.

What Car? publishing director Andrew Golby said: “It’s great news that Cobra is to be involved for the third year running with the annual What Car? Awards – the performance category is already shaping up to be one of the most exciting categories. We look forward to working with Cobra to deliver the best What Car? Awards yet.”

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. The Awards are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.

Cobra is the European market leader for stolen-vehicle tracking and location-based services, through its CobraTrak and NavTrak brands. The company supplies stolen-vehicle tracking and recovery services at a pan-European level to Audi, Bentley, Ferrari, Infiniti, Lamborghini, Maserati, McLaren, Mercedes-Benz Trucks, Mitsubishi, Nissan, Porsche, Renault, Rolls-Royce and Tesla.

Cobra also provides telematics services to vehicle manufacturers, and to insurers for the new breed of usage based insurance policies, including supplying the telematics technology that powers the highly successful Co-Operative Young Driver Insurance.

Andrew Smith, Managing Director of Cobra said: “It’s a great fit for Cobra as a key supplier to so many car manufacturers to be involved with the What Car? Awards. The Awards are an excellent benchmark that really help consumers when making a buying decision. With so many cars and derivatives on sale, it is becoming an increasingly difficult decision – a What Car? Award elevates a car above the crowd.”

The What Car? Car of the Year Awards event is attended by more than 1000 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

The event is to be held at the Grosvenor House Hotel in London on January 9, 2013