CITROËN NATIONAL WEBSITE & DS4SEEKERS COMPETITION RECOGNISED IN CAR DEALER EWARDS 2011
Citroën’s digital application of ‘Créative Technologie’ has been rewarded for the second year running in the annual Car Dealer Ewards. The Citroën.co.uk domain has been named ‘Car Manufacturer Website of the Year’ for the second year in a row whilst DS4SEEKERS, the Facebook-based multi-player game of hide and seek, was awarded ‘Innovation of the Year’.
Citroën UK’s national website provides a stylish portal for car buyers and consumers to easily discover the world of Citroën. Redesigned in 2010, the site presents visitors with a flowing wall of information providing easy access to the latest retail offers, competitions, brand news and interactive elements, as well as improved integration with Citroën’s popular social networks.
The Ewards judges said: “Citroën.co.uk is a design-led website that is rich in information. They have taken significant steps in putting the forecourt at the fingertips of their online customers. It stood out due to ease of navigation and the ‘configure a car’ option is highly detailed and includes a 360-degree internal view.”
Incorporating New Citroën DS4 into the narrative of a fun online game, DS4SEEKERS used an innovative combination of well known platforms - Facebook, Google Streetview & Google Mobile Maps - to create a multi-player game of hide and seek. Players were able to take part both online and on their smartphone, moving seamlessly between the two thanks to real-time, back-end integration. The competition ran twice, once in July and once in September with a brand New DS4 given away each time. More than 15,000 people took part over the two games, hiding and seeking almost 830,000 virtual DS4s.
The Ewards judges said: “Citroën really cracked it with this clever website game promoting the new DS4. The site was hugely innovative in its all-browser compatibility, with seamless, real-time moves between mobile and online. Its addictive, engaging and interactive game play kept people coming back for more.”
Jules Tilstone, Citroën UK’s Marketing Director, commented: “We wish to thank Car Dealer magazine for a second year of Ewards recognition. Citroën’s digital platforms are an important focus for our business, especially in how we innovate and use new and emerging online technologies to communicate with our customers. Our national website continues to evolve alongside our latest generation of models, including New Citroën DS5.”
Jules continued: “The success of DS4SEEKERS was down to an understanding of the social media consumer, in creating an engaging, innovative and - most importantly - fun interactive platform that would appeal to a wide audience. The game proved hugely popular and helped introduce thousands of players to Citroën and New Citroën DS4.”
The Citroën.co.uk website was designed by the Dagobert Web Design Agency and the DS4SEEKERS competition (http://info.citroen.co.uk/ds4seekers/) was developed by specialist digital content agency Candyspace.