Chrysler UK has extended its partnership with the NFL in the UK to become Presenting Partner of ‘Super Bash’, the NFL’s official UK viewing party for Super Bowl XLVI, which takes place in Indianapolis this Sunday (5 February).

The event, being held at IndigO2 within the O2 Arena, will become ‘Super Bash, presented by Chrysler’ and the ballot for tickets was hosted via Chrysler’s Facebook page. Chrysler will also be showcasing a specially branded Delta car at the venue, featuring the two participating teams, and will be providing chauffeur transport for VIP guests as part of the deal.

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The St. Louis Rams cheerleaders, who are attending the event to promote the 2012 International Series game at Wembley later this year (28 October), visited Chrysler’s UK headquarters in Slough, Berkshire, as part of their programme.

Chrysler will be showcasing its new TV ad on Sky Sports during its live coverage of Super Bowl XLVI. Chrysler acquired the broadcast sponsorship rights for Sky’s NFL coverage as part of its NFL deal announced last year.

“There is something uniquely American about the NFL, and the same can be said for Chrysler cars too,” says Nigel Land, brand director, Jeep Chrysler UK. “We are delighted to become the main sponsor of Super Bash and also that the St. Louis Rams cheerleaders have been able to take some time out of their busy schedule to visit Chrysler’s UK headquarters. We look forward to helping UK NFL fans celebrate the fantastic sporting spectacle that is Super Bowl this weekend.”

Marc Armstrong, Commercial Director of NFL UK, says: “Chrysler has been a fantastic partner for the NFL since they came on board last year and we are delighted that they have extended their sponsorship to become Presenting Partner of Super Bash, which is major event in the calendar for UK NFL fans.”