Chrysler Group Middle East Showcases Innovative Designs and New Technologies at the 11th Dubai International Motor Show







Published by Gerald Ferreira Date: November 11, 2011
Categories: Chrysler, Chrysler Car Shows

  • 3 Middle East Premieres among an array of models featuring striking design and innovative technology, reflecting the new face of Chrysler Group Middle East, which is continuing its on-going product offensive in the Middle East.
  • Chrysler Group LLC can be found in Hall 4, Stand 440.

At this year’s 11th Dubai International Motor Show, Chrysler Group Middle East is presenting an impressive array of vehicles, including three Middle East premieres.

The vehicles encompass all Chrysler Group brands - Chrysler, Jeep®, Dodge and Ram demonstrating Chrysler’s commitment to offer its Middle East customers vehicles that are at the cutting edge of quality, design and technology.

“Over the past year, Chrysler Group Middle East has enjoyed tremendous growth, with sales consistently showing a significant increase since 2008”, said Jack Rodencal, Managing Director, Chrysler Group Middle East. “The Middle East has always played an important role globally, making a major contribution to Chrysler Group’s worldwide sales, and we expect this to continue.”

Making their Middle East premieres at the show are the all-new 6.4-litre HEMI® powered 2012 Jeep Grand Cherokee SRT8 - the fastest Jeep ever built; the 2012 6.4-litre HEMI® Dodge Challenger SRT8 and the highly acclaimed all-new Chrysler 300C.

These vehicles take centre stage on the Chrysler Group Middle East stand and demonstrate the advances made by the company in design and engineering through
the use of modern technologies.

“To stand still is to go backward - we have showed that our strategy of launching new
vehicles, expanding into new markets like Iraq and providing advanced technology in our products is really reaping rewards and today we are looking to the future with renewed optimism,” said Rodencal. “It also makes good business sense, inspiring top-lines sales that will contribute to our continued success”.

Design is another highlight of Chrysler Groups’ participation in this year’s show, and Klaus Busse, Head of Interior Design, Chrysler Group LLC, is visiting the Dubai International Motorshow, further proof of the importance of the Middle East market to the company. Busse is responsible for the interior design of Chrysler, Jeep®, Dodge and Ram vehicles and elevating the company's interior design to world-class levels.

“Although it is thought that most decisions in purchasing a new vehicle is based on research and some logical reasoning, I feel one of the most important factors is the emotional response to the design that plays a most important role,” said Busse, commenting on Chrysler’s dedication to design. “Exterior design captivates but the interior keeps you motivated to enjoy your vehicle by providing the necessary ambience to enjoy the joys of motoring.”

Chrysler’s stand at the Dubai Motor Show showcases the following vehicles:

Chrysler 300C

The all-new 300C achieves both the serious performance of a sports sedan and the sophisticated poise of a luxury sedan, breaking down the traditional compromise between spirited driving and luxury motoring.

The 2012 300C is even more desirable to luxury sport sedan buyers, offering enhanced engines and transmissions plus dramatic new styling, inside and out. Visitors will have the chance to see the 300S variant at the Motorshow, which features an audio system that has been specially tuned by Dr. Dre and uses Beats speakers throughout the vehicle (availability of this model in the Middle East is as yet to be confirmed).

Dodge Challenger SRT8

The 2012 Dodge Challenger SRT8 392 delivers a brand statement that combines modern automotive engineering values, passionate design and styling with exhilarating performance on road. It uses the proven 392 cubic-inch (6.4-litre) HEMI® V8 engine that delivers 470 horsepower and 470 lb.-ft. of torque across a wide rpm range. The Challenger’s new and exclusive SRT® steering wheel features mounted paddle shifters.

Dodge Charger R/T

The 2012 Dodge Charger R/T gets even more driver-focused appointments. Designed for hard-core enthusiasts who crave even more performance from their 370 horsepower
HEMI® V8 powered Dodge Charger R/T with Fuel Saver multi-displacement technology, the R/T Road & Track package now adds even more cockpit convenience features, including ventilated performance seats with larger side bolsters to give even more confidence during aggressive handling manoeuvres.

Further adding to the engaging driving experience are new die-cast zinc steering wheel mounted paddle shifters.

Dodge Durango

The return of the Dodge Durango this year brought with it numerous awards and comparison test victories from many well-respected evaluation groups, such as MotorWeek and the American Automobile Association (AAA). For 2012, the Durango receives even more features, allowing Durango to raise the bar once again for value in the seven-seat SUV segment.

With its four-wheel independent suspension, near 50:50 weight distribution, and responsive steering and handling, Durango has driving dynamics unlike those that you typically find in a Sport Utility Vehicle. No other SUV on the road compares with the all-new Dodge Durango’s distinctive, bold design that houses a spacious three-row, seven-passenger functional, flexible and premium interior, covered throughout with soft-touch materials.

Jeep Grand Cherokee SRT8

The most powerful, technologically advanced, high-performance Jeep® vehicle ever - the all-new 2012 Jeep® Grand Cherokee SRT8® - arrives in Middle East showrooms
early next year.

It combines Jeep’s legendary capability and utility with the advanced performance engineering from Chrysler Group’s Street and Racing Technology (SRT) team.

Designed and built using the proven SRT formula that raises performance to astonishing levels, the new 2012 Jeep® Grand Cherokee SRT8 runs from 0-60 mph in 4.8 seconds, 0-100-0 mph in the mid-16 second range, can cover the quarter mile in the mid-13 second range, has a top speed of 160 mph, and brakes from 60-0 mph in 116 feet.

Powering the 2012 Jeep® Grand Cherokee SRT8 is Chrysler Group’s all-new 6.4-litre HEMI® V8 with Fuel Saver Technology that delivers 470 horsepower (351 kW) and 465 lb.-ft. (630 Nm) of torque - an improvement of 50 horsepower and 45 lb.-ft. torque over the 6.1-litre HEMI® V8 it replaces.

Jeep Grand Cherokee

For 2012, Jeep® Grand Cherokee delivers even more refinement and features that can be  appreciated on the road and off. Since its introduction, the 2012 Jeep® Grand  Cherokee has captured more than 30 global awards from an array of  opinion-leading organisations, making it the most awarded SUV ever.

For the 2012 model year, Jeep® Grand Cherokee receives enhancements that improve both  on- and off-road performance. These changes, in combination with new option  packaging, will keep Jeep® Grand Cherokee at the head of the pack in terms of  off-road ability and on-road refinement.

Jeep® Wrangler and Wrangler Unlimited

Jeep® Wrangler - the most capable and iconic vehicle in the world - has a new, more  powerful heart for 2012. Available in 2-door and 4-door models, the Wrangler  boasts an untouchable combination of efficient design, open-air freedom,  significant towing capability, improved real-world driveability and unique 4x4 systems that deliver unmatched off-road prowess, resetting the benchmark by offering consumers the ultimate vehicle for any (and every) driving adventure.

For 2012, Jeep® Wrangler gets the highly acclaimed all-new 3.6-litre Pentastar V6 engine which delivers more power and improved fuel efficiency plus a new five-speed automatic transmission, both of which it shares with the award-winning Jeep® Grand Cherokee.

Jeep® Compass

Offering fuel economy of up to 29 miles per gallon highway and unsurpassed 4x4 off-road capability in the compact-SUV segment, the 2012 Jeep® Compass features a sophisticated design, with cues coming directly from the brand’s premium icon, the globally acclaimed Jeep® Grand Cherokee. Coupled with a tasteful interior and refined ride and handling characteristics that excel in all conditions, Jeep® Compass offers a unique blend of premium styling, capability, efficiency and value that is unmatched in the compact-SUV segment.

Ram 1500 Laramie

The 2012 Ram 1500 Laramie is built on a solid platform, which helps the pick-up get a smooth ride and sharp handling along with improved aerodynamics. The exterior styling is distinctly Ram and the Laramie answers varied needs, getting top marks for durability, innovation and appearance, making it the perfect truck for leisure and work.

Win Great Prizes with Chrysler

In addition to the above models which are, of the course, the stars on the Chrysler stand, a series of raffle draws gives visitors the chance to win  amazing prizes, including Beats Solo Headphones, Call of Duty: MW3 games (which will be launched globally, just two days before the Motorshow) and Al Jaber Optical vouchers.

To be eligible, all that visitors need to do is to register for a test drive. No purchase is necessary.

There are also limited numbers of stylish Dodge iPhone skins being distributed every day.

Also performing at their stand will be the Emirati Hip-hop group ‘Desert Heat’. Desert Heat consists of two Emirati brothers, Salim Dahman (known as ‘Illmiyah’) and Abdullah Dahman (known as ‘Arableak’). Desert Heat will be performing songs from their new album on Friday November 11th at 6.45pm.

The raffle draws will take place on the 11th, 12th and 14th at 7.30pm with Virgin Radio RJ Kris Fade, who will act as MC on the 11thand 12th.

The Dubai Motor Show runs from Thursday November 10th (starting at 5pm) to Monday
November 14th, 2011. Chrysler Group LLC can be found in Hall 4, Stand 440.