- Largest number of Chrysler Group vehicles ever featured at the Woodward Dream Cruise
- Dodge brand live streams interviews with classic Dodge vehicle owners along route beginning August 15
- Chrysler Group display includes interactive and mobile exhibits
- Merchandise available from all Chrysler Group brands
August 14, 2012 , Auburn Hills, Mich. – From high-performance hot rods to cool classic vehicles, the Chrysler, Jeep®, Dodge, Ram, FIAT, SRT and Mopar brands will all be present at the 18th annual Woodward Dream Cruise on Saturday, Aug. 18.
New this year, the Dodge brand will bring the annual celebration of classic cars to its fans as Steve Magnante, a SPEED TV and freelance automotive reporter, and brand representatives travel Woodward in a 1970 Dodge Polara interviewing vintage and current Dodge vehicle owners at favorite hangouts along the route. The interviews will be streamed live on the Dodge brand blog, www.redlinedodge.com, beginning Wednesday, Aug. 15.
“The Woodward Dream Cruise is the perfect place to showcase the dynamic vehicles each of our brands has to offer as enthusiasts from all over the country come together to celebrate classic and current car culture,” said Reid Bigland, Head of U.S. Sales and President and CEO-Dodge Brand, Chrysler Group LLC. “With some of the most recognized and revered vehicles in the industry, this is a great way to connect with our passionate owners and enthusiasts, celebrating both our heritage and future technology.”
Located at the corner of Woodward and 13 mile in Royal Oak, Mich., this year the Chrysler Group will feature more than 75 vehicles on display, including the 2013 Dodge Dart Rally Car with 600 horsepower, 2013 SRT Viper and more than a dozen classic Walter P. Chrysler Museum vehicles, as well as several Moparized cars and trucks. Visitors also can get an up-close look at the Ram brand Raminator Monster Truck.
In addition to vehicle eye-candy, attendees will have access to interactive display and mobile exhibits, allowing them to receive a hands-on demonstration of the Chrysler Group’s Uconnect technologies in the Uconnect trailer, view Mopar performance parts at the Mopar Image Center trailer and shop for a variety of merchandise available from each brand. “Imported from Detroit” and “Imported from Gotham City” merchandise is available for purchase in addition to the latest collections from Chrysler, Jeep, Dodge, Ram Trucks, SRT, FIAT and Mopar.
About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 to establish a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, Mopar, SRT and Fiat vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’s complementary technology that dates back to its founding in 1899.
Headquartered in Auburn Hills, Mich., Chrysler Group’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler, Dodge Challenger, all-new Dodge Dart, Ram 1500, Jeep Grand Cherokee SRT8 and Fiat 500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.