Chris Brownridge has been appointed as the new Director for MINI UK  and will take up his position on 1 November 2013.  He succeeds Jochen  Goller, 47, who steps up to the role of Senior Vice President MINI,  responsible for all worldwide activities for the MINI brand based at  the company headquarters in Munich, Germany.

Chris Brownridge

Mr Brownridge, 39, is currently BMW UK’s Marketing Director, a  post   he has held since January 2012 and which is a UK executive  board   position reporting to the company’s Managing Director. Since  joining   BMW Group UK in 2000, he has gained extensive experience  within the   business in sales, product management and marketing  communications.

Commenting on the appointments, Tim Abbott, Managing Director of  BMW   Group UK, said: “The UK is the world’s second largest market for  MINI   and Jochen Goller leaves the brand in great shape with sales up  four   per cent so far this year with around 30,000 MINIs already sold.

Director Mini UK

“Chris’s breadth of experience across the company has proved to  be a   great asset in his current role and will be even more valuable  in his   new position as the MINI brand portfolio continues to develop.”

Chris Brownridge said: “This is a really exciting time to be  involved   with MINI and I’m looking forward to building on the  tremendous work   by Jochen and his team to further strengthen the  position of the MINI   brand in the UK.”

Mr Brownridge studied Economics at Exeter University and is  married   with two children. He enjoys playing squash, developing his  golf   skills, photography and music.