Hyundai President John Krafcik introduced a new sport coupe variant to its industry-leading Elantra lineup in Chicago.
“This two-door coupe model of the Elantra sedan, available this spring, will attract even more buyers to the Elantra range, further expanding its appeal to savvy consumers,” said Krafcik. “It offers many of the same attributes that made the sedan version a sales success, while broadening its market reach to youthful, sporty buyers willing to forgo four-door versatility for coupe design appeal.”
He shared just how well sales are progressing for Hyundai.
“By the end of 2011,” said Krafcik, “total Hyundai sales were up by 20 percent for the model year. In January of 2012, there was a 15 percent increase in sales, and a 19 percent retail increase. Much of this advancement can be attributed to the North American Car of the Year, the 2012 Hyundai Elantra.”
The Elantra Coupe marks the continuing evolution of Hyundai’s “Fluidic Sculpture” design theme with sporty design language, while assuming a compact coupe segment leadership position with an eco-efficient powertrain, generous convenience features, exceptional roominess and abundant safety features.
Elantra Coupe is the latest vehicle in Hyundai’s 7/11 product initiative (seven new models in the next eleven months), following the Azera and Genesis Coupe.
Elantra GT Additionally Hyundai staged the North American debut of the all-new 2013 Elantra GT in Chicago.
“Elantra GT is a fun-to-drive, functional, five-door compact hatchback,” said Mike O’Brien, vice president, product and corporate planning, Hyundai Motor America. “It’s the latest example of how Hyundai is redefining the compact car and setting new standards in automotive design, efficiency and functionality.”
The GT brings five-door functionality and European driving dynamics to the expanding Elantra lineup and is slated to hit dealerships this summer. The lineup now includes Elantra Coupe, the popular Elantra sedan-the 2012 North American Car of the Year-and Elantra GT, based on the new-generation i30 model designed for the European market.