Chevy Participates in Making Strides Against Breast Cancer


Service rebates, NASCAR pledges and pink signage support American Cancer Society

DETROIT – As Chevrolet celebrates the countdown to its 100th birthday on Nov. 3, the brand is partnering with the American Cancer Society, the Official Sponsor of Birthdays, to help in the fight against breast cancer.

“Chevrolet has been part of life’s great journeys for the past 100 years – even the detours,” said Alan Batey, Chevrolet vice president, Sales and Service. “Our Chevrolet dealers, customers and fans can come together to help the American Cancer Society create a world with less cancer, more birthdays and longer journeys.”

As part of Chevy’s partnership with the American Cancer Society, the brand is encouraging its dealers, employees, customers and fans to help save lives by participating in one of the hundreds of Making Strides Against Breast Cancer walks being held across the United States.

The walks are family friendly events that honor breast cancer survivors, raises awareness about the disease, and help  save lives by raising money. Since 1993, nearly 7 million people have participated in a Making Strides Against Breast Cancer walk, raising more than $400 million.

During National Breast Cancer Awareness Month in October, Chevrolet Certified Service will offer customers the opportunity to waive their eligibility for select oil change and brake pad service rebates of $5, $10 and $25. Chevrolet will contribute the money from the waived rebates to the American Cancer Society.

“Everyone knows someone who is impacted by this disease, whether it’s your mother, wife, sister, daughter or friend, and we have several team members who are survivors so it’s personal,” said Steve Hill, GM North American vice president, GM Customer Care and Aftersales.  “Donating your Chevy Certified Service rebate is another way that our customers can help fight breast cancer and promote life’s adventures.”

In September, Chevrolet contributed nearly $30,000 to the American Cancer Society based on a pledge of $200 per lap run under a caution flag at NASCAR Sprint Cup Series races in Atlanta and Richmond, Va.  A specially painted pink Camaro SS paced both races.

Starting on Oct. 1, Chevrolet and General Motors will recognize National Breast Cancer Awareness Month from the top of its Renaissance Center headquarters by featuring a pink ribbon and turning pink the LED sign at the top of the building.