Chevrolet South Africa: Spark Goes Local


Cost Savings For Entry Level Car Buyers As Chevrolet Spark Goes Local

As South Africa readies itself to celebrate the Freedom Day long weekend General Motors South Africa announced the commencement of shipping to dealers of the South African built Chevrolet Spark. With this manufacturing milestone for the Port Elizabeth based subsidiary of global automotive giant General Motors, comes a good news realignment of the pricing structure of this stylish and popular entry level model from Chevrolet.

Chevrolet Spark

“In the spirit of the freedom that South Africa marks with the celebration of Freedom Day I am happy to announce a realigned pricing structure with a meaningful reduction in price for our popular Chevrolet Spark coupled to the shipping of the locally produced model,” says Malcolm Gauld, GMSA’s Vice President Sales and Marketing.

“The new price for the entry level model Spark is now R107 500 inclusive of VAT, a reduction in price of 7%. There is even better news for those that want to go a bit more up market with their trim level with an upgrade to the Spark LS. This model now retails for R116 500 inclusive of VAT, a saving of 9,7% over the imported model. This makes the Spark a serious contender in the entry level market and an excellent value proposition.

Chevrolet Spark Rear

“The shipping to dealers of the first locally produced Chevrolet Sparks marks the completion of the second phase of a three phase major investment programme at our Struandale plant that will bring GMSA fully into line with the government’s Automotive Production Development Plan (APDP) with a targeted annual local production of 50 000 vehicles. The first phase of the investment programme was completed with the introduction of the new Chevrolet Utility late in 2011. The local production of the Spark, the second locally produced model in our line up, sees the completion of the second phase. Phase three, the introduction of a new Isuzu light commercial model, will be completed during the course of 2013.

“The successful implementation of the localisation programme for the Spark has brought numerous advantages for the company. One of these is a significant saving in costs and a degree of insulation from imported cost pressures, another is improved manufacturing synergies with other overseas GM plants, such as GM Korea. More important than these however is the opportunity to create a number of sustainable new job opportunities, both at our own manufacturing facilities and at component suppliers.

“Important for our customers is the fact that these benefits are being passed on into the market in the form of the price reductions highlighted earlier. The cost savings have been achieved without compromise to specification.

“The Spark is a now, more than ever, a serious contender on value for money specification in the entry level segment. Couple this with class leading safety specification, including ABS brakes, Electronic Brake Force Distribution, and airbags for both driver and front seat passenger – standard on all models in the range – and the Spark emerges clearly ahead of the opposition in its segment.

“As a member of the global General Motors vehicle manufacturing community GMSA is governed by the same stringent quality standards applied without compromise to all GM manufacturing plants. We subscribe to a set of strictly audited quality standards and have shown ourselves fully up to the challenge of meeting, and often exceeding, GM’s global quality requirements. Quality surveys conducted during the ramp up to production of the Spark have produced results that show that our local build quality matches that of the imported model in every respect with the quality experienced in that model reflected in its winning performance in the annual Synovate Quality Awards.

“The localisation of the Spark is an exciting development in the small car segment!”

For those that want to invest their savings on their Spark purchase in a little customisation, GMSA has introduced an optional Sports Kit available for the Spark LS at a cost of R3 000 including VAT. Couple this with an alloy wheel kit also available as an on cost option and the Spark takes on a seriously customised look.

The new pricing structure for the Spark and Spark LS is effective as of the 26th April 2012.