Chevrolet is once again on the hunt for the best art students around the UK in a bid to find the most talented minds in the country. Offering budding artists the chance to work with famous industry experts in unique work experience placements and with ample cash prizes up for grabs, this is a once-in-a-lifetime opportunity.
“Young Creative Chevrolet”, is a pan-European arts contest launched by the car-maker in 2007 to foster young creativity and support up and coming artists in the early stages of their career to reveal some of the best artists across the continent.
Chevrolet is the fourth largest car brand in the world and over a century old. 2012 is a huge year for Chevrolet as it sees the launch of seven new cars. This year’s competition brief will revolve around the idea that life is full of opportunities and participants are challenged to interpret this idea in an imaginative and unexpected way.
Each year entrants (both individuals and groups) from a growing number of schools are asked to respond enthusiastically to creative tasks across one of the following four disciplines; Fashion, Photography, Video and Visual Arts.
When Chevrolet launched the contest in 2007, students from 32 applied arts schools in eight countries competed. Now, in its sixth year, YCC has become a highly-anticipated and truly pan-European event and last year the competition generated 552 submissions from 155 applied arts schools in 22 countries.
Mark Terry Managing Director – Chevrolet UK & Ireland comments: “Since launching “Young Creative Chevrolet”, we have been dedicated to finding and nurturing the best creative talent across the nation. We are delighted to give more and more young artists a platform to showcase their artistic skills and build their business acumen. The standard of previous entrants has been incredibly high and many have gone on to be successful music producers or fashion designers. We’re excited to announce our judges for this year’s competition, all of whom are experts in their fields.”
This year, four inspirational professionals from the arts and entertainment industry will be joining the national jury panel; Richard Gunn, a prominent automotive photographer and Getty Images contributor, Victoria Gallagher, reporter at Drapers magazine, Andy Baker, president & co-founder of MOFILM and Ian Cook, founder, director, and artist for PopBang Colour.
Fashion: We’ve challenged students to design the perfect outfit to wear on a road trip adventure.
Victoria Gallagher comments: “I am absolutely delighted to be involved in the Young Creative Chevrolet competition. There is such a vast expanse of budding design talent in the UK and this competition does a great job in recognising the next generation of designers. I can’t wait to see what great entries are submitted, it’s so exciting to think that these are the designers of tomorrow.”
Photography: We’ve asked students to capture the essence of opportunity, energy and the shift towards a new way of being in an image.
Richard Gunn states, “I’m delighted to be involved as a judge with YCC for a second time, and look forward to seeing all the many creative and imaginative submissions for this year. YCC always seems to attract work from some extremely talented students, and I’m sure that the standard will be just as high as ever. I think – and hope – that the 2012 competition will be very tough to judge. Best of luck to all those entering.”
Video: Students are tasked to create a viral video that will incite people to make a change in their lives.
Andy Baker says, “I’m really looking forward to seeing all the fantastic work from this year’s young hopefuls. There are so many gifted directors in the UK and it is such an exciting opportunity for those looking to get in to this highly competitive global industry.”
Visual Arts: We’ve asked students to create a unique and eye-catching print for a special edition T-shirt and hoodie that subtly captures the spirit of life being full of opportunities.
Ian Cook comments, “The YCC initiative is a great way to see how young creatives respond to a broad brand related brief. It’s always exciting to see what young artists, designers, photographers and film makers create – each year the standard of entries gets better and better. I’m really excited to be asked to judge, and see the end results. Chevrolet is a brand that I have been working with creatively now for four years, with the Chevrolet SpART @popbangcolour art car being a vehicle that captures people’s imagination and attention. With new products such as the Volt and Facelift Aveo as well as brand icons like the Camaro and Corvette – I’m sure the 2012 entries will reflect the visual excitement of the Chevrolet product.”
The competition is split in two rounds. A national level will take place in June with the finalists going on to take part in the European strand in July. This is followed by an awards show in October where the winners across each category are announced.
All national and European winners will receive cash prizes and at the European level finalists compete against other countries for a larger cash prize and the chance to win a unique behind-the-scenes work experience placement relevant to their respective discipline.
Entries are still open to all applied art schools and art students until April 1 2012.