Chevrolet: Play to Win with Interactive Chevy App for Super Bowl XLVI
20 Chevrolets, thousands of other prizes available through Chevy Game Time app
DETROIT – Chevrolet today announced a first-of-its-kind app which will allow viewers of Super Bowl XLVI to play trivia, interact with each other via Twitter, participate in polls and possibly win one of 20 Chevrolets or thousands of other prizes.
The Chevy Game Time app will be available in the Android Market, the App Store and at chevy.com/gametime by kick off of the NFL’s NFC Championship game Sunday, Jan. 22.
As participants watch the Super Bowl, they can play along to win prizes from Chevrolet, Bridgestone, Motorola, the NFL and NFLShop.com, Papa John’s Pizza and Sirius XM Radio.
“This is the first time any company has attempted such a large-scale app, which will enhance the game watching experience and help them engage in the online conversation about the Super Bowl,” said Joel Ewanick, global chief marketing officer, General Motors.
“The way people watch TV has changed with smart phones and tablets helping viewers interact while in front of the screen,” Ewanick said. “This app takes that interactivity to a whole new level on one of the biggest days for television viewing.”
Chances to win begin as soon as the player downloads the Chevy Game Time app with instant win opportunities. In addition, players will also receive a unique license plate number. If their plate appears during a Chevrolet advertisement during the game or online, they win a vehicle.
While watching the Super Bowl, players can answer trivia questions or polls relating to the football game, teams, commercials and other related events. By selecting the correct or most common answer, they will be entered into drawings to win one of thousands of prizes.
The Chevy Game Time app is one activity among Super Bowl-related initiatives at Chevrolet. These include advertiser exclusivity for the NBCSports.com game day live stream coverage for desktop and tablet computers; partnering with Twitter and the NFL on Twitter’s 'Road to the #SuperBowl' and NFL Huddle site; automotive exclusivity for the branded USA TODAY Facebook Super Bowl Ad Meter, and a range of engagement tactics and fan activations on Chevrolet's own social channels.
“With these initiatives, the traditional ads on the Super Bowl broadcast and additional initiatives we will announce soon, we expect more than 1.5 billion impressions of our message on game day and beyond,” said Ewanick.