Latest Chevrolet, Opel and Isuzu Models to Star at JIMS
Chevrolet, Opel and Isuzu have pulled out all stops to impress show goers at this year’s Johannesburg International Motor Show. General Motors South Africa (GMSA) will once again have a fully interactive stand in Hall 7, with the latest models from all three of the company’s brands on display.
“In addition to displaying seven of the latest Chevrolet, Opel and Isuzu products available in South Africa we have shipped out some special vehicles from the US and Europe to tantalise Chevrolet and Opel fans at JIMS this year! Isuzu and Chevrolet will also be giving fans the opportunity to experience the KB’s off-road capabilities at the 4×4 track and see some of the accessories and special features the Isuzu brand has to offer,” said GMSA General Manager, Marketing Alastair Ironside.
Chevrolet will showcase five units on the stand including the updated Chevrolet Trailblazer which will be on sale in 2014, and a soon to be launched update to the Chevrolet Cruze Hatch. The main attraction on the Chevrolet stand is likely to be a soon to be launched sporty Hatchback and a high performance sports car. “As has become tradition for Chevrolet at this show we have brought out a very special vehicle which clearly depicts the values encompassed in Chevrolet’s Find New Roads philosophy. Find New Roads is a product led culture within Chevrolet which aims to visibly display the power of ingenuity, underpinned by performance, design and technology. Our show car, which will remain under wraps until the media day on the 17th, embodies these traits,” says Chevrolet Brand Manager Tim Hendon.
Opel has had a very busy year thus far, having launched six new and updated products in the first nine months of the year. Some of the vehicles launched this year include the classy and elegant Astra sedan, the cool Meriva 1.4 Turbo MPV, the Corsa OPC Nürburgring Edition, the Corsa 1.4 Turbo Enjoy, and the Astra OPC. Fans of the brand will get the opportunity to see the all new Astra Sedan, Corsa Nürburgring Edition which will be on display alongside two extra show vehicles. “Opel has a strong following in South Africa and we are pleased to be able to offer the public some of the most dynamic and sporty cars on South African roads today. We are constantly looking for opportunities to introduce new models which will appeal to our fans and to this end we will be show casing two models which we are considering for this market,” says Christopher Cradock, Opel Brand Manager at GM South Africa.
GMSA has recently launched the 6th generation of the Isuzu KB in South Africa which will be on display at the show. In addition Isuzu has a dedicated area close to the 4×4 track where the brand will showcase some of its special vehicles including accessorised units and the Isuzu monster truck nicknamed Sumo. “Isuzu bakkies fulfil different roles for a variety of customers. At this year’s show we want to demonstrate the vehicle’s ability as an all-rounder that can be used for business, lifestyle and leisure. We have a huge presence at the 4×4 track as well as a display of Isuzu KB bakkies featuring GM approved accessories. Isuzu Off-Road Academy instructors will also be on hand to drive visitors through the 4×4 track for the duration of the show to showcase the vehicle’s off-road capability,” says Isuzu Brand Manager Mlungisi Nonkonyana.
Show goers can look forward to an interactive and entertaining experience and access to this range of stunning vehicles on the GM stand.