03 NOVEMBER 2014 – The South African motor industry continues to grow despite a turbulent year, with October 2014 new vehicle sales totalling 59 384 units – almost 3 000 units and a 4.7% gain versus the same period in 2014. The recent growth in the overall industry can be attributed to strong direct channel sales whilst sales at dealer level have declined slightly.
In October 2014, General Motors South Africa (GMSA) sales totalled 5 238 units, reflecting market share of 8.8%. Year-to-date GMSA market share is higher than in 2013, at 9.98% and 53 055 units.
The locally-manufactured Chevrolet Spark, Chevrolet Utility and Isuzu KB remain key sales drivers, with 735, 1 445 and 1 181 units retailed respectively. Spark sales have now seen a 30% increase year-to-date in 2014, versus the same period in 2013.
Isuzu volume year-to-date is up 12% compared to 2013, and the Opel brand has realised an exceptional 60% year-to-date increase over the same period in 2013.
Says GMSA Vice President of Vehicle Sales, Service and Marketing, Brian Olson: “The locally produced Chevrolet & Isuzu models have been key volume drivers in 2014, performing well on a consistent basis.
“The recent introduction of several special edition models, including the Chevrolet Sonic and Spark Black & White Editions, the Isuzu KB Midnite Edition, and the just released Chevrolet Ute Force Limited Edition, have strengthened brand awareness and sales volume.”