Chevrolet, Opel and Isuzu October Sales Performance

Category: GM, GM Financial, GM South Africa
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Car-Sales

03 NOVEMBER 2014 – The South African motor industry continues to grow despite a turbulent year, with October 2014 new vehicle sales totalling 59 384 units – almost 3 000 units and a 4.7% gain versus the same period in 2014. The recent growth in the overall industry can be attributed to strong direct channel sales whilst sales at dealer level have declined slightly.

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In October 2014, General Motors South Africa (GMSA) sales totalled 5 238 units, reflecting market share of 8.8%. Year-to-date GMSA market share is higher than in 2013, at 9.98% and 53 055 units.

The locally-manufactured Chevrolet Spark, Chevrolet Utility and Isuzu KB remain key sales drivers, with 735, 1 445 and 1 181 units retailed respectively. Spark sales have now seen a 30% increase year-to-date in 2014, versus the same period in 2013.

Isuzu volume year-to-date is up 12% compared to 2013, and the Opel brand has realised an exceptional 60% year-to-date increase over the same period in 2013.

Says GMSA Vice President of Vehicle Sales, Service and Marketing, Brian Olson: “The locally produced Chevrolet & Isuzu models have been key volume drivers in 2014, performing well on a consistent basis.

“The recent introduction of several special edition models, including the Chevrolet Sonic and Spark Black & White Editions, the Isuzu KB Midnite Edition, and the just released Chevrolet Ute Force Limited Edition, have strengthened brand awareness and sales volume.”

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