Chevrolet Celebrates Independence Day USA with 4G of July


  • New campaign introduces first and only brand to bring built-in 4G LTE Wi-Fi to cars, trucks and crossovers
  • Campaign includes cinema, mobile/tablet, in-flight, internet radio and events


DETROIT – Chevrolet is rolling out the largest deployment of vehicles with built-in 4G LTE Wi-Fi in the market this summer and the campaign to introduce these vehicles celebrates the freedom this connection brings with a timely push around the Fourth of July.

“Bringing 4G LTE Wi-Fi to customers through Chevrolet cars, trucks and crossovers allows an entirely new level of connectivity in transportation,” said Paul Edwards, U.S. vice president, Chevrolet Marketing.

The campaign will launch this week in media where consumers naturally connect around this time of year, including cinema, radio, and a partnership with GoGo in-flight Wi-Fi that allows fliers to connect through unlimited Facebook access during flights.

Chevrolet will also participate in Philadelphia’s fireworks display and the nation’s largest free concert by providing free Internet in four Chevrolet vehicle display areas on Benjamin Franklin Parkway. It also will leverage the Guinness International Champions Cup match between Manchester United and Real Madrid on August 2 at Michigan Stadium to reinforce these messages.

Television work will rollout between July and September with spots communicating the breadth of consumer benefits of 4G technology, and will cover multiple audiences, including Hispanic and African American.

The campaign was developed by Chevrolet with Commonwealth//McCann, Casanova Pendrill and Spike DDB.

Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality.

Comments are closed

Chevrolet Ute Force played soccer with the girls and boys of Mabopane
2016 Chevrolet SS Designed for Performance
2016 Chevrolet Camaro Delivers Benchmark Performance
Payne Pest Control: Chevrolet Fleet Vehicles Testimonial
Sophisticated Sophomore: All-New Chevrolet Cruze
1928 Chevrolet Still Reliable 87 Years Later
2016 Camaro is all about the Aero
Chevrolet Sonic Named 2015 Top Safety Pick by Insurance Institute for Highway Safety
Chevrolet Silverado Chassis Cab Cleans Up with CNG
Chevrolet Cruze Further Enhanced for 2015

3D Car Shows on Google+

3D Car Shows on Youtube

3D Car Shows YouTube