CHEVROLET CALLING ON ASPIRING FILM MAKERS TO KEEP AN EYE ON THE BALL
- '2.59 @ Old Trafford' video contest to capture the football fan spirit one minute before kick-off
- Grand prize of £8,000 and an exclusive trip for two to London
Zurich. For this year's MOFILM London video contest, Chevrolet and MOFILM, a global creative community, are now calling on budding filmmakers around the world to expose one of the most passionately shared moments for any fan worldwide: They are challenging them to capture in a 60-second short film the excitement and explosive energy building among fans all over the planet in that last minute before kick-off on a Saturday at 2.59 p.m. GMT at Old Trafford, whether they are watching at the game in the stadium, in a bar or at home.
Earlier this year, Chevrolet teamed up with U.K. Premiere League football club Manchester United, becoming their Official Automotive Sponsor. Manchester United is one of the world's biggest and best-supported sports teams with hundreds of millions of fans around the world.
"With our new partnership with Manchester United, we are bringing fans closer to the game," said Beate Stumpe, Director, Brand & Marketing of Chevrolet Europe. "We are very much looking forward to see how young filmmakers portray the pulsating anticipation felt by supporters in that one minute before the match starts."
The grand prize winner will be rewarded with $8,000 and an exclusive trip for two to London.
To enter the competition, participants can sign up to download a brief from Chevrolet on the Mofilm website. The deadline for video submissions is 12:00 noon GMT, October 1, 2012. The award ceremony will be held from October 23 – 25 in London.
Chevrolet and MOFILM have collaborated on a number of previous initiatives in the U.S., India and Europe since 2009.
Chevrolet is General Motors' largest global brand with annual sales of more than four million vehicles in more than 140 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet cars combine bold design, performance, innovation and practicality. They provide outstanding value for money. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand celebrated its centenary in 2011. The brand was re-launched in Europe in 2005. It is represented with a total of 2,500 sales and service outlets in Western and Central Europe. The European Chevrolet line-up includes the Spark city car, the small Aveo sedan and hatchback, the compact Cruze sedan and hatchback, the Orlando family van, the Captiva SUV, the legendary Camaro and Corvette sports cars and the extended-range Volt electric car. In 2012, Chevrolet is launching the Cruze station wagon and the Malibu mid-size sedan.
MOFILM helps aspiring filmmakers create videos for big brands and social causes. MOFILM's mission is to allow creative people from anywhere in the world and with any background to 'Get Creative – Get Noticed and Get Famous!' using the MOFILM platform as a base to run multiple major film competitions each year to showcase talent.