Chevrolet Activities at the Woodward Dream Cruise

  • 2012 event showcases 60 years of Corvette heritage
  • Celebrating with customer-focused events and activities

Chevrolet Dream Cruise

DETROIT – On August 18, more than a million fans are expected to crowd Detroit’s legendary Woodward Avenue for the world’s largest one-day automotive event.  Chevrolet is once again the presenting sponsor of the Dream Cruise, and Chevy activities at the Cruise will showcase the 60th anniversary of Corvette, one of the most recognizable cars on Woodward.

“The Woodward Dream Cruise is a true celebration of America’s love affair with the automobile and the open road, and for Chevrolet it is an opportunity for us to connect with some of our most passionate consumers and their families,” said Chris Perry, Chevrolet global vice president of marketing.

Following are highlights of Chevy-related events at this year’s Dream Cruise:

Tuesday, August 14 Chevrolet Volt Owner Ice Cream Social Chevrolet will host an ice cream social for 50 Volt owners from 6 p.m. to 8 p.m. at the Radisson Hotel in Bloomfield Hills, followed by informal cruising on Woodward.  (Contact: Michelle Malcho)

Wednesday, August 15 GM Design Car Show The GM Design team will host a car show on Wednesday from 1 p.m. to 9 p.m. at the Northwood Plaza on the southwest corner of Woodward and 13 Mile Road.  The show will feature personal vehicles owned by members of the Design team, along with live musical performances. (Contact: Kari Nattrass)

Thursday, August 16 through Saturday, August 18 Chevrolet Performance at Memorial Park The Chevrolet Performance display will be open from 10 a.m. to 9 p.m. on Aug. 16 and 17 and from 8 a.m. to 9 p.m. on Aug. 18 at Memorial Park on the northeast corner of Woodward and 13 Mile Road.  The display will include a collection of performance show vehicles and production vehicles, a motorsports display, and a variety of Chevrolet performance parts. (Contact: Pam Flores)

Friday August 17 WWJ Newsradio 950 Breakfast – Motor City Muscle, Yesterday and Today Dave Leone, GM executive chief engineer for performance luxury cars, will participate in the WWJ breakfast and panel discussion from 8:15 a.m. to 9:30 a.m. at Duggan’s Irish Pub in Royal Oak.  Jeff Gilbert and John McElroy will host the panel, which includes representatives from Ford and Chrysler.  The public can register online. (Contact: Debbie Spatafora)

Saturday, August 18 Chevrolet Activities, Birmingham Triangle Chevrolet displays and activities start at 8 a.m. Saturday and run through the conclusion of the Cruise at 9 p.m. They include:

  • A life-size Corvette timeline, including milestone Corvettes and engines from the marque’s 60-year history
  • Noted Detroit Graffiti artist Shades will paint a large Corvette-inspired graffiti mural throughout the day
  • Chevrolet Military display
  • Chevrolet Modern Family display, showcasing Chevrolet vehicles and accessories
  • Heritage and specialty vehicles from Chevrolet’s history
  • OnStar Command Center trailer (Contacts:  Monte Doran and Tom Wilkinson)

Chevrolet Certified Service Rescue Squad

The Chevy Certified Service Rescue Squad will provide assistance to vehicle owners of any brand who need assistance with flat tires, dead batteries or other light repairs. Technicians provided by Matthew Hargreaves Chevrolet and Les Stanford Chevrolet will travel up and down Woodward during the cruise in black Chevrolet Silverado Rescue Squad Pickup trucks. (Contact: Pam Flores)

Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at