Champions of Fashion – Mercedes-Benz international fashion campaign
As part of its autumn/winter 2015 fashion campaign, Mercedes-Benz is today launching a film entitled "Champions of fashion" which brings together champion racing drivers Lewis Hamilton and Nico Rosberg as well as currently the most sought-after model, Dree Hemingway.
Alongside the photo shoot, the intoxicating and mystical campaign film has been directed by the outstandingly talented New York photo artist Collier Schorr and as a result features intense levels of dynamism, passion and eroticism. Set at a fast pace, it combines the performance and sensuality of the world of Mercedes-Benz sports cars with the seductive world of fashion.
As for the photo shoot for the key visuals, the location in which the film was shot is the Mercedes-Benz wind tunnel in Sindelfingen. Breathtakingly quick-changing close-ups filmed in a mysterious lighting atmosphere merge together to create a thrilling finale in the pit lane. The suspense-packed, sensual interplay features detailed shots of automotive masterpieces in the guise of the Mercedes-AMG GT and Mercedes-Benz C 111, as well as Lewis Hamilton and Nico Rosberg both on the race track and suited up, and also actress Dree Hemingway, who seductively changes her Mercedes AMG Petronas Formula 1 race suit for an elegant evening dress.
Then, as if on a catwalk with billowing hair, she enters the pit lane and sounds the starting signal for both Lewis Hamilton seated at the wheel of the Mercedes-Benz C111, a vehicle which is more than 30 years old yet is still admired as a design icon, and Nico Rosberg driving the new Mercedes-AMG GT super sports car. In both of these vehicles aerodynamic efficiency meets elegant aesthetic appeal. Fittingly, the fashion creations which are depicted are from HUGO BOSS, the designer for Hamilton, Rosberg and Hemingway.