CAR CONFERENCE TO HIGHLIGHT LESSONS FROM EMERGING MARKETS

Tim Lee

Johannesburg International Motor Show

Johannesburg Expo Centre, 6 - 16 October 2011

CAR CONFERENCE TO HIGHLIGHT LESSONS FROM EMERGING MARKETS

The South African motor industry can learn important lessons and principles from emerging markets – China in particular – in fostering an even more robust strategy for the future. That is the word from Tim Lee, president of General Motors’ international operations, who will deliver the keynote address at next month’s CAR Conference.

Tim Lee

The 2011 CAR Conference, in association with TRACKER, takes place at the Expo Centre, Nasrec, on Wednesday, October 12, as an important component of the

Johannesburg International Motor Show

. First held in 1996, the CAR Conference has become the definitive event of its kind for the Southern African automotive industry.

 It will once again bring together specialist speakers from across the world to provide both global and local perspectives on the challenges facing automotive manufacturers, retailers and suppliers.

There are only two weeks to go before the Early Bird conference fee offer of R1 995 per delegate expires. The price then rises to R2 495, but there is still a discounted price of R 1 695 for groups of five or more delegates. (Bookings can be made on the website jhbmotorshow.co.za and enquiries can be directed to Meg Houghton, of SA Show Services, on 011-431-1518 or meg@sashows.com).

Under

the spotlight at the Johannesburg Motor Show next month will be issues such as the political and economic forces affecting the motor industry, government plans to help realise production of 1,2 million vehicles a year by 2020 and the ramifications of the Consumer Protection Act for the retail sector.

Brand Pretorius

South African motor industry guru and former McCarthy CEO Brand Pretorius will head the list of distinguished speakers, which will include economist JP Landman, NAAMSA president and Volkswagen Group SA’s managing director David Powels and Retail Motor Industry organisation (RMI) chief executive Jeff Osborne.

Greg Levine

Among the issues to be discussed at this highly informative conference  are:

  • Adapting marketing strategies in a changing automotive market (Greg Levine, sales and marketing director, McLaren Automotive)
  • Rebuilding a brand image and the lessons that could be applied in a changing automotive market (Xavier Gobille, managing director, Renault SA)
  • Environmental challenges – electric vs. hybrid in an African context (Pierre Loing, vice-president of product planning and zero-emissions business unit at Nissan International)
  • How the component industry is adapting to the ever-changing automotive market (Stewart Jennings, NAACAM president and chief executive of the PG Group)
  • Changing profiles and behaviour of the South African car buyer – demographics and psychographics (Alan Todd, Bateleur Research Solutions).

David Powels

The CAR Conference is recommended for anyone at management level in any aspect of automotive and component marketing, exporting, manufacturing and retailing. This includes advertising, vehicle finance, fleet managers and buyers, insurance executives, retailers, sales and service managers, human resources managers, shop stewards, and other senior staff in the retail side of the motor industry.

In line with the strong Green message of the conference, CAR has appointed KTP, a Cape-based communications agency with a specialist environmental wing, KTP Green, to publicise the event.

Pierre Loing

Further information on the conference line-up and speaker profiles is available from Kim Taylor at 083 564 4237 or kim@kimtaylorpublicity.co.za or at carconference.co.za. For media accreditation, contact Dean Dicks on 021- 530-3205 or email, dean@ramsaymedia.co.za.

TRACKER

South Africa’s leading vehicle tracking company since the 1990’s, is supporting the CAR Conference on a number of fronts. The company will demonstrate and explain its new Sustainable Mobility programme in the tea/lunch/cocktail area. This system includes driver behaviour modelling for insurance, live traffic services and EcoDrive – an environmentally geared product option which will be launched in CAR magazine at the Johannesburg Motor Show.

Other services being provided by TRACKER include having two of its operations team members safeguarding cars during the conference, as well as providing live traffic “heat” maps that show the best route home from the conference, based on traffic congestion. In addition, all its TRACKER Skytrax customers attending the conference will have the opportunity to use SMS Car Guard, a new offering which notifies the vehicle driver if the car moves at any time during the conference.

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