Brityrex focus for Matador Truck and Bus Radial sales drive from KRT


King Road TyresBrityrex will form a major part of Kings Road Tyres’ (KRT) plans to promote sales and awareness of Matador Truck and Bus Radial (TBR) tyres in the UK this autumn.

KRT became the exclusive suppliers of the range in late 2011 and has identified Matador’s 87-year tyre manufacturing heritage and reputation for quality as key factors, as it seeks to boost sales. A new website covering the full portfolio of Matador truck and bus applications for Regional and Long Haul, Mixed Service, City Urban and Winter fitments will shortly go live at

“Matador is an exciting brand with a great deal going for it,” says Tim Bader, KRT’s purchasing and marketing manager. “Not only is it a member of the Continental Group, which speaks volumes about its commitment to high quality products, but it also has a comprehensive range of competitively priced tyres covering all major commercial market sectors.

“One of the points we’ll be emphasising at Brityrex is that as a mid-range product, all tyres are both regroovable and retreadable, delivering extra performance and value for money to end users,” explains Tim.

Matador traces its tyre-making heritage back to 1925 and is now part of Continental AG; all products continue to be manufactured in Europe and the company has its base in Puchov, Slovakia.

Matador is also committed to environmental protection. The company aims for continuous improvement in all activities to reduce environmental impact. It holds the ISO14001certificate of environmental management and was the first company in the Czech and Slovak Republic to meet the ISO 9001 standards for car tyre production.

Brityrex International 2012, Event City, Manchester, 9 -11 October 2012