Johannesburg- Bridgestone donated R1 000 000.00 to PinkDrive to assist them in their fight against breast cancer. The money was raised with the “Pink Valve Cap” project that was launched during 2014. The Pink valve caps were sold at participating Supa Quick dealers for R50.00 and all proceeds were donated to PinkDrive. The sum total of R1 000 000.00 was raised and handed over to PinkDrive.
Bridgestone South Africa’s CEO, Mike Halforty, explains that Bridgestone came up with innovative idea that would not only captivate their stakeholders, but at the same time raise money for this worthy cause. “The Pink Valve Caps is a stylish add on to a vehicle and the patrons who purchased them can showcase that they have done their bit to assist this initiative” says Halforty. He further stresses the importance for Bridgestone to be ambassadors of change within the industry by adding “We are proud to be associated with PinkDrive and to know that we are actively helping PinkDrive to make difference. We hoped for the best when we launched this product and we are more than satisfied with the outcome.”
PinkDrive’s Noelene Kotschan, CEO and Founder, was overwhelmed with this donation and expresses her deepest gratitude to Bridgestone. “Today I am at a loss for words. How does one thank a committed organisation and the public for their contribution to financially assist PinkDrive? With this donation, through us, you will directly help thousands of people in communities by raising awareness and educate them on breast cancer” says Kotschan. Kotschan continues by thanking Bridgestone for also providing tyres for all the PinkDrive vehicles. “Bridgestone, since inception, has been the tyre sponsor for the PinkDrive fleet. They have also generously provided tyres for the new truck that PinkDrive will give birth to this coming October” said Kotschan.
The monies raised from this initiative will go towards building new mammography units as well as keeping the existing units on the road. The earlier breast cancer is detected, the higher the likelihood of a successful cure. However, many South Africans don’t have access to the technology to detect breast cancer, and PinkDrive aims to reach them with modern screening tools and education, through the mobile units.
Bridgestone and PinkDrive would like to thank all motorist in South Africa who have made this donation possible. An initiative like this would have not been possible without the support of the public and stakeholders involved.