Contributions from dealers, employees and customers part of Centennial celebration
DETROIT – Last year was Chevrolet’s birthday, but on Tuesday it was Chevy, and its dealers, employees and customers bearing a gift: $916,911.53 to the American Cancer Society. The money was raised by the American Cancer Society through Chevrolet’s grassroots support for the society’s Making Strides Against Breast Cancer walks.
Nearly half of the money – $440,574 – came from Chevrolet dealer-sponsored teams across the country. Chevrolet Certified Service contributed $200,000 and another $199,243 was given by General Motors and Chevrolet employee teams. Customers who donated online and waived Chevrolet Certified Service rebates added nearly $39,000.
“I am deeply touched by the generosity and kindness of our dealers, employees and customers,” said Alan Batey, vice president, Chevrolet Sales and Service. “The Chevrolet Centennial was about our 100th birthday, and this money will help the American Cancer Society continue to fight for birthdays threatened by breast cancer.”
“We are very grateful for Chevrolet’s efforts,” said W. Phil Evans, M.D., F.A.C.R., national volunteer president for the American Cancer Society. “Making Strides enables the American Cancer Society to make strides to end breast cancer and save lives by helping people stay well, helping people get well, by finding cures and fighting back against the disease.”
In conjunction with its Centennial celebration, Chevrolet supported Making Strides Against Breast Cancer walks in October, which is Breast Cancer Awareness Month. Employees and GM facilities competed among themselves to raise the most money.
Chevrolet Racing wrapped Camaro SS pace cars with American Cancer Society and Making Strides branding for two NASCAR Sprint Cup races last September. For each pace car lap completed under the yellow (caution) flag, Chevy donated $200 to the society, for a total of nearly $30,000.
In addition, the LED sign atop GM’s World Headquarters at the Renaissance Center in Detroit featured a rotating pink ribbon and pink LED bands on the towers.
“In 2011, we achieved our best global sales in our history,” said Batey. “Supporting a project such as Making Strides Against Breast Cancer is just one way we can show our appreciation to our customers and help make a difference in our communities.”