Bracknell Honda Open for Business


After an extensive six-month construction programme, the Bracknell Honda car dealership has opened its doors to welcome customers to their brand new residence.

Bracknell Honda

Confirmed as one of the largest stand-alone Honda new car showrooms in Europe, the site is owned and operated by the Cloverleaf Group. It already has two retail sites in the Berkshire area, further increasing the profile of Honda and Jardine Motors Group.

It will mark a significant change in Cloverleaf’s presence in the area, as the Honda dealership in Ascot closes its doors. The Ascot site, just three miles away, has transferred all 22 staff to the Bracknell premises and has created a new role of Used Car Sales Manager.

Work on developing the London Road site began last September and what has risen from the rubble is a brand new state-of-the-art dealership. The showroom has space for 14 new cars from Honda’s modern and fuel-efficient range, plus forecourt space for around 60 ‘Approved Used’ vehicles. A seven-bay workshop will provide service and repair work, with further dedicated bays offering MoT testing and wheel alignment.

From 1998 until 2009 the site was Honda’s Racing Development location and the engine assembly base for third generation Formula One activities. Honda was involved in F1 racing from 2000 until 2008, so the site will be sure to bring back fond memories for the locals and Honda employees.

Gary Peters, Operations Manager for Cloverleaf Group, commented: “The most exciting part of the move to Bracknell is being able to welcome customers into a stunning new facility that’s in keeping with Honda’s and Jardine’s brand image. We had outgrown the Ascot site and Bracknell gives us much more space to show off Honda’s exciting model range, which is set to expand significantly in the near future.”

Commenting on the new dealership, Nick Campolucci, Head of Dealer Development at Honda (UK) said; “This is an exciting addition to the Jardine Motors Group’ portfolio. With successful sites already in the Berkshire area we look forward to inviting new and current customers into the new showroom.”