BMW wins three Gelbe Engel awarded by the ADAC


Awards for brand strength, the BMW X1’s quality and the BMW 520d as best touring sedan. 

Gelbe Engel

Munich. The “Gelber Engel” award, presented this year  by the Allgemeiner Deutscher Automobilclub (ADAC) with its 18,9  million members for the tenth time, is one of the most significant  prizes in the automotive sector.

Dr.-Ing. Norbert Reithofer,  Chairman of the Board of Management of  BMW AG, received the award in the category “Strongest Brand”. In this  category, BMW gained a clear edge over Audi and Mercedes. Dr.-Ing.  Herbert Diess, Member of the Board of Management of BMW AG,  Development,  obtained the “Gelber Engel” award for the convincing  quality of the BMW X1. The BMW 520d was named best touring sedan. Thus  again, a 5 Series model achieved victory following the BMW 520d  EfficientDynamics Edition BluePerformance in the previous year. This  award was received by Dr. Ian Robertson, Member of the Board of  Management of BMW AG, Sales and Marketing BMW.

In keeping with the tradition, the award ceremony was this year again  held in the Allerheiligen-Hofkirche at the Münchner Residenz in the  presence of high-calibre representatives from the business world,  politics, industry and the media. For the first time, Europe’s largest  automobile club presented the award in a total of nine categories:   “Brand”, “Quality”, “Touring Sedan”, “Family Car”, “City Car”, “Eco  Car”, “Germany’s Favourite Car”, “Innovation and Environment” and “Personality”.

Back in 2011, the ADAC started to assess the reputation and brand  strength of Germany’s most important automobile manufacturers with the  AutoMarxX. Individual criteria such as brand image, brand strength,  customer satisfaction, product strength, environmental behaviour and  safety standard create an overall picture of the current performance  level of the most important automotive brands. In this category, BMW  emerged as a clear winner and managed to expand the lead achieved in  the first six month of 2013 over the second and third placed  competitors Audi and Mercedes even further.

The result in the category “Quality” is based on the breakdown  statistics published by the ADAC analysing around 25 million cases. As  in the previous year, the BMW X1 managed to secure its position in the  corresponding vehicle class. Third place for the BMW X3 in this class  underlines the outstanding results achieved by the BMW X models.

The BMW 520d was voted best touring sedan and awarded with the   “Gelber Engel”. With an output of 135 kW/184 hp, the 520d, on average,  makes do with a mere 4.5 litres of diesel fuel per 100 km. This  corresponds to a CO2 emission level of 119 g/km. This upmarket model,  which is equipped with an 8-speed automatic transmission featuring  Steptronic, sprints from a standstill to 100 km/h in 7.9 seconds and  reaches a top speed of 231 km/h. These criteria alone, however, are  not sufficient to achieve victory in this category. The positive  rating is based on the results of all ADAC vehicle tests of the year  2013 where – in addition to performance and consumption – comfort and  safety are taken into account. The BMW 520d EfficientDynamics Edition  BluePerformance won the title “Vehicle of the Future” the previous  year and the latest success is further proof of the BMW 5 Series’   outstanding characteristics. The new BMW 318d Gran Turismo, which  finished fourth in its debut year, underlines the outstanding result  achieved by the BMW models.

ADAC “Gelber Engel” awards are among the most important trophies in  the German automotive industry. The accolades are handed out in nine  categories. Decisions are made by juries of experts or ADAC members  and are based on the results of breakdown statistics or the ADAC test.  Due to these selection criteria the accolades are seen as a  significant seal of quality in each category.