BMW Welt Gets 2.93 million visitors in 2013


Munich   . With a record 2.93 million visitors in 2013, BMW  Welt welcomed more guests last year than ever before. Since opening in  October 2007, BMW Welt has rapidly become a tourist magnet and  Bavaria’s top attraction. The BMW Welt Event Forum and Automobile  Delivery also reported their best year so far. Their success was  crowned with a number of prestigious awards: BMW Welt was named  Germany’s best design location at the 2013 Location Awards, while  master chef Bobby Bräuer and his team earned a Michelin star and 18  points in the Gault Millau guide for the fine-dining restaurant “EssZimmer”.


“2013 was a year of new records, premieres and unique exhibitions for  BMW Welt. Our expanded brand worlds, new and established event formats  and gourmet restaurant “EssZimmer” delighted more guests than ever.  And again, this year, visitors from around the world can expect to  enjoy unique and fascinating experiences at BMW Welt,” according to  Thomas Muderlak, head of BMW Welt.

The 2.93 million BMW Welt visitors represent an increase of almost 20  per cent over the previous year (2012: 2.45 million visitors): Around  60 per cent came from Germany, with the remainder from all over the  world – especially the U.S., Russia and Asia, and the neighbouring  countries of Austria and Italy. Almost 40 per cent of guests have  visited BMW Welt more than once. In total, more than 14 million people  have visited BMW Welt since it opened in 2007.


100,000 vehicle deliveries

Customers come to BMW Welt from all over the world to take delivery  of their new car. A total of 21,500 BMW drivers – the highest number  ever – collected their vehicles in 2013. Almost 3,000 of them had  already done so before. Around ten per cent of those collecting their  cars came from the U.S. In addition to these record numbers, there  were two further causes for celebration in 2013: In July 2013, BMW  Welt welcomed the 100,000th driver to collect their vehicle since  opening in 2007; and in November, the first pure electric BMW i3  models were handed over to customers. A number of celebrities,  including TV presenter Thomas Gottschalk and opera singer Eva Lind,  also came to BMW Welt to collect their new car in person.

Varied event programme and celebrity guests

More than 40 brand events, international stars and a varied family  programme brought visitors to BMW Welt in 2013. The BMW Welt Jazz  Award celebrated its fifth anniversary and entertained guests with  several matinee performances and a grand finale. At the Munich Crime  Fiction Festival, TV actress Andrea Sawatzki made her crime fiction  debut and best-selling Norwegian author Jo Nesbø presented his latest  novel. In June, double Grammy award winner Frank Ocean launched his  world tour at BMW Welt and “The Overtones” opened Munich’s “Long Night  of Music” to a crowd of around 1,500 visitors. The “MINI Club  Series – Good To See You” welcomed renowned DJs from the national and  international clubbing scene, including Danish DJ and producer  Trentemoller and techno legend Westbam. The busiest weekend of the  year was the “Two-wheeler days” with 35,000 guests in July. The year  also came to a colourful close with the “Night of Colours”, the  spectacular New Year’s Eve party for around 3,000 guests.

Exclusive event location

The BMW Welt Event Forum also set a new record of more than 48,000  guests and 444 external events: among them, the twelfth Bavarian  Sports’ Award; presentation of the Munich Film Festival’s CineMerit  Award; the high-profile gala evening for the Eckart Witzigmann award;  and the International Cardiology Congress. BMW Welt not only  consolidated its position as an exclusive event location among its  many event customers, but also impressed the jury in the “design  location” category of the 2013 Location Awards as best event venue in Germany.

Awards for “EssZimmer”

BMW Welt and its gastronomy partner Feinkost Käfer opened the   “EssZimmer” gourmet restaurant in spring 2013. Just eight months  later, Bobby Bräuer and his team earned a Michelin star and 18 Gault  Millau points. The renowned guide described “Esszimmer” as “the  newest, most spectacular gourmet restaurant” in the Bavarian capital  and Bobby Bräuer as a “godsend for the local gourmet community”. The  top chef was also named “Rising star of the year” in the Aral  Schlemmeratlas restaurant guide. “EssZimmer” has quickly established  itself as one of Munich’s top gourmet dining addresses. The “Bavarie”   restaurant was also included in the Gault Millau guide with 14 points.