London. For the third performance in the BMW Tate Live Performance Room, over 200 volunteers have been invited by American artist Emily Roysdon to participate in a new performance work on 31 May. I am a Helicopter, Camera, Queen continues the BMW Tate Live Performance Room series – a pioneering programme of live, online performances simultaneously seen by international audiences across world time zones at youtube.com/tate
During Roysdon’s performance the participants’ movements are choreographed by Roysdon via directions mapped onto the floor of the room. Roysdon will explore how a particular space can be reconfigured through the group action of the people within it, using their bodies to mark out territory and play with scale. The participants themselves constantly move between the roles of performer and spectator while the action in the room alludes to the invisible network of people watching online.
BMW Tate Live Performance Room is a pioneering programme of live online performances, simultaneously reaching international audiences across world time zones. This innovative format offers international audiences an opportunity to experience performance works through an entirely new mode of presentation. Each performance is archived and available to view online after the live event.
Audiences, who will only be able to view the performances on the internet, are invited to enter the online Performance Room via youtube.com/tate
at 20.00 hrs in the UK
at 15.00 hrs on the East Coast of America
at 21.00 hrs in mainline Europe
at 23.00 hrs in Russia
The global audience is encouraged to chat with other viewers via social media channels, during the performance and to put questions to the artist or curator following it using Tate’s social media channels twitter.com/tate; facebook.com/tategallery; youtube.com/tate and the Twitter hashtag #BMWTateLive.
BMW Tate Live:
BMW Tate Live is a partnership between BMW and Tate, which focuses on performance, interdisciplinary art and curating digital space. BMW Tate Live Performance Room is the inaugural strand of the partnership and features five commissions in 2012. This innovative format will offer audience internationally an opportunity to experience these works through an entirely new mode of presentation. Each performance will be archived and available to view online, accumulating into a series through the year. The program is curated by Catherine Wood, Curator, Contemporary Art and Performance, Tate, and Kathy Noble, Curator of Interdisciplinary Projects, Tate. The BMW Tate Live Performance Room was inaugurated by Jérôme Bel and Pablo Bronstein. Artists Emily Roysdon, Harrell Fletcher and Joan Jonas will also present works for the BMW Tate Live Performance Room in the coming months.
Overview: BMW Tate Live Performance Rooms Performance 2012 in the UK*
31 May, 20.00 BST – BMW Tate Live Performance Room #3: Emily Roysdon
28 June, 20.00 BST – BMW Tate Live Performance Room #4: Harrell Fletcher
TBC. 20.00 BST – BMW Tate Live Performance Room #5: Joan Jonas
*Times listed are for the UK. Greenwich Mean Time (GMT) ends and British Summer Time (BST) begins on 25 March so UK event times listed are BST except for 22 March
About BMW’s Cultural Commitment
For more than 40 years now, the BMW Group has initiated and engaged in over 100 cultural cooperations worldwide. The company places the main focus of its long-term commitment on modern and contemporary art, jazz and classical music as well as architecture and design. In 1972, three large-scale paintings were created by the artist Gerhard Richter specifically for the foyer of the BMW Group’s Munich headquarters. Since then, artists such as Andy Warhol, Roy Lichtenstein, Olafur Eliasson, Jeff Koons, Zubin Metha, Daniel Barenboim and Anna Netrebko have co-operated with BMW. The company has also commissioned famous architects such as Karl Schwanzer, Zaha Hadid and Coop Himmelb(l)au to design important corporate buildings and plants.
In 2011, the BMW Guggenheim Lab, a global initiative of the Solomon R. Guggenheim Foundation, the Guggenheim Museum and the BMW Group celebrated its world premiere in New York. The BMW Group takes absolute creative freedom in all the cultural activities it is involved in for granted – as this is just as essential for groundbreaking artistic work as it is for major innovations in a successful business. Information regarding the BMW Group’s cultural involvement: bmwgroup.com/culture
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 25 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries. In 2011, the BMW Group sold about1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion.
At 31 December 2010, the BMW Group had a workforce of approximately 95,500 employees. The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.