- The BMW Group sells more than 26,500 units in 2011 to top the premium segment for the second year in succession.
- One in every three luxury cars sold is from the BMW Group.
- The MINI brand experiences its best sales year ever with more than 2,500 MINIs sold.
- Despite being in its run-out year, the BMW 3 Series Sedan is a major contributor to the overall success with almost 11,000 customers choosing the Ultimate Sports Sedan.
Midrand/Rosslyn – Following a record sales year for BMW, MINI and Rolls-Royce internationally, the BMW Group has once again emerged as South Africa’s favourite premium car company in 2011 as well.
This is the second year in succession that products from the BMW Group are South Africa’s best-selling luxury car brands, after a best-ever year for the MINI brand and the third-best year in history for the BMW brand.
The annual combined sales figures in South Africa showed a total of 26 508 units sold in 2011, resulting in a 12.8% growth compared to 2010, and showing clear leadership in the premium segment with one in every three premium cars sold coming from the BMW Group.
|
BMW Group South Africa Sales Figures |
|
|
2011
|
2010
|
Variance (%)
|
|
BMW
|
23,903
|
21,649
|
+10.4%
|
|
MINI
|
2,584
|
1,815
|
+42.4%
|
|
Rolls-Royce
|
21
|
28
|
-25.0%
|
|
26,508
|
23,492
|
+12.8%
|
This success was also reflected in the official National Association of Automobile Manufacturers of South Africa (NAAMSA) registration numbers released earlier today, despite the fact that a major competitor is no longer reporting registrations to NAAMSA.
According to these statistics, the annual combined BMW Group sales figures in South Africa showed a total of 26 069 units registered in 2011, resulting in a 6.8% growth compared to 2010. This performance resulted in the BMW Group having a total premium segment share of 33.9 % and an overall market share of 7.9%.
“The motor industry is a key sector for South Africa, with a great deal of significance for the local economy,” explains BMW Managing Director, Bodo Donauer. “With this in mind, the BMW Group remains committed to transparency and will continue to report registration figures to NAAMSA. These figures are a credible and valued barometer for the state of the economy and we hope that all competitors will be able to continue contributing to these results to show a true reflection of the state of the local motor industry.
“That being said, I’m delighted that the BMW Group is not only the world’s leading provider of premium products and services for individual mobility in 2011 but that one in every three premium vehicles sold in South Africa was from the BMW Group. This is the second year in a row that BMW Group vehicles have been South Africa’s most successful, regardless of which set of figures are used to determine the industry leaders,” Donauer continues.
|
BMW Group South Africa NAAMSA Registrations* |
|
|
2011
|
2010
|
Variance (%)
|
|
BMW
|
23,560
|
22,622
|
+4.1%
|
|
MINI
|
2,509
|
1,783
|
+40.7%
|
|
26,069
|
24,405
|
+6.8%
|
