Midrand – With 40 years involvement in South Africa, BMW continuously strives to provide a superior service experience for its customers through its dealership network. The BMW Group Presidents’ Awards Programme is just one of the many strategic tools BMW South Africa utilises to encourage, celebrate and reward top performance amongst the BMW dealership network.
“The Presidents’ Awards Programme is testament to our commitment to maintaining a high standard across our dealerships,” says Bodo Donauer, Managing Director of BMW South Africa.
Consisting of three awards – the BMW Presidents’ Awards, BMW Dealer of the Year and MINI Dealer of the Year – the core criteria is based on a number of categories including sales, aftersales and overall performance, whilst compliance in terms of dealer facilities and general brand behaviour is also taken into account.
Winners of the BMW Presidents’ Award 2012 include Jon Chantler from Eastview; Marius du Preez from Leo Haese Centurion; Werner van Zyl from Menlyn Auto and Peter Caley from SMG South Coast. Leo Haese Centurion also scooped BMW Dealer of the Year Metro while SMG South Coast took the award for the Rural area. For the MINI Dealer of the Year, Menlyn Auto came out tops.
Another programme run by BMW is the M Sales Dealer of the Year, where the criteria is based on sales performance only. Zambesi Auto demonstrated exceptional performance by exceeding target.
“These accolades are indicative of our dealerships’ business ethos, which is built on integrity and customer satisfaction, thereby ensuring that our discerning BMW customers continue to receive a refined premium service,” says Donauer.
“Furthermore, BMW South Africa has also won a number of brand and customer satisfaction awards, once again demonstrating our premium standing amongst consumers.”
BMW emerged as South Africa’s top selling luxury car brand in 2012 for the third consecutive year; it was ranked first in the automotive sector and second overall across all company categories for customer satisfaction in the Ask Afrika Orange Index® Awards 2012; and was also named Coolest Car Brand in the recent Sunday Times Generation Next Awards for the third consecutive year.