Midrand – BMW South Africa (Pty) Ltd announced today that it has appointed Vizeum South Africa to manage all of its media strategy, planning and buying needs effective from 1 January 2011.
Previously, BMW South Africa’s media planning was handled by Nota Bene and media buying was managed by The Media Shop.
“In line with the company’s internal Corporate Governance requirements, BMW South Africa regularly re-evaluates its suppliers, via a tender process, when existing contracts come up for renewal,” explains Xoliswa Ndungane, General Manager: BMW Marketing. “Whilst we would like to thank both The Media Shop and Nota Bene for a job well-done in the past, we have found a partner in Vizeum that can successfully consolidate our media strategy, planning and buying needs within a single agency structure.
“Furthermore, Vizeum’s strategic alignment and passion for the BMW brand won our hearts. We are delighted to be associated with a global agency of this calibre,” concludes Ndungane.