BMW Motorrad sells 59,189 motorcycles in the first half of 2012







Published by Gerald Ferreira Date: July 6, 2012
Categories: BMW, BMW Motorcycles, Motorcycles

BMW Motorrad sells 59,189 motorcycles in the first half of 2012 and stays on track for another all-time retail high.Husqvarna Motorcycles vehicle supplies exceed previous year as of June 2012.

BMW Motorcycles

Munich.BMW Motorrad sold 59,189 motorcycles  worldwide in the first half of 2012 (previous year: 60,580 units / -  2.3 %). Of this figure, 10,271 fall within the month of July (previous  year: 11,831 units / -13.2 %). While motorcycle sales are slightly  below the previous year for the first six months of 2012, BMW Motorrad  is expecting significant growth in the second half of the year,  thereby staying on course for a new sales record. One of the factors  here is the high demand for the new maxi scooters BMW C 600 Sport and  BMW C 650 GT which see their market launch in July. What is more, the  new BMW F 700 GS and the new BMW F 800 GS are to be launched in  September. The high-volume entry-level and medium class BMW Motorrad  GS models have been subjected to a far-reaching model revision, now  offering a new design and a level of equipment which is unique in  comparison to competitor models. In addition to the ABS braking  system, now issued as standard, automatic stability control (ASC) and  electronic suspension adjustment (ESA) are now available for the first  time in this segment.

Heiner Faust, Head of Sales and Marketing BMW Motorrad: "As  expected, the economic situation in the southern European motorcycle  markets in particular led to a marked decline in purchasing activity  among motorcycle customers in June 2012. From a worldwide perspective,  motorcycle markets are developing unevenly. All in all, BMW Motorrad  has been able to assert itself well within this difficult market  environment. For example, we are the market leader in the over 500 cc  segment in Germany, Italy and Spain. We will be providing a powerful  purchase impetus in the second half of 2012 with our innovative new  products such as the maxi scooters C 600 Sport and C 650 GT, the new  GS models in the entry-level and mid-range segment and other product  measures. We are well on the way to achieving an all-time retail high  in 2012."

Husqvarna Motorcycles, the second motorcycle brand of the BMW Group,  supplied more motorcycles than the previous year for the sixth time in  succession. As of June, supplies increased as compared to the previous  year by 48,3 % to 5,235 motorcycles (previous year: 3,530 units). In  June, 815 vehicles (previous year: 450 units) were supplied to the  Husqvarna dealer network, 81,1% more than in the same month of the  previous year.

The BMW Group

The BMW Group is one of the most successful manufacturers of  automobiles and motorcycles in the world with its BMW, MINI, Husqvarna  Motorcycles  and Rolls-Royce brands. As a global company, the BMW  Group operates 29 production and assembly facilities in 14 countries  and has a global sales network in more than 140 countries.

In 2011, the BMW Group sold about 1.67 million cars and more than  113,000 motorcycles worldwide. The profit before tax for the financial  year 2011 was euro 7.38 billion on revenues amounting to euro 68.82  billion. At 31 December 2011, the BMW Group had a workforce of  approximately 100,000 employees.

The success of the BMW Group has always been built on long-term  thinking and responsible action. The company has therefore established  ecological and social sustainability throughout the value chain,  comprehensive product responsibility and a clear commitment to  conserving resources as an integral part of its strategy. As a result  of its efforts, the BMW Group has been ranked industry leader in the  Dow Jones Sustainability Indexes for the last seven years.